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$SOFI
THIS IS BIG🚨
I think Noto and team had early visibility on the proposed 10% APR cap.
This is the reason management chose to dilute and strengthen the balance sheet back in December, giving SoFi the capacity to massively ramp personal loan originations if required.
Even if credit card APRs ultimately settle at a middle ground around 20%, card issuers will tighten.
Those people don’t stop needing credit, but they will need to change products from credit cards to personal loans.
@anthonynoto during the most recent SoFi fireside chat discussing the predatory nature of credit cards.
“It’s a dichotomy in that banks are supposed to help you but they are giving you these reward points as a drug that you keep chasing, not realising your building this balance that you’re not going to pay off.
You’re getting charged 20-25% interest and who realises they are paying that amount of interest
And so we’re going after those people and refinancing them down from 25% to 12%.”
A reminder that SoFi has $4.6 Billion in cash, which gives them a rough lending capacity of $43 Billion.
Their personal loan originations are about to go nuclear.

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