Kyle Gosselin
8.6K posts
Kyle Gosselin
@kylepractor
Evolving your marketing for the future. Building AI marketing systems that scale campaigns across Google, Meta & TikTok.
Vista, CA Entrou em Mart 2009
75.3K Seguindo111.9K Seguidores
Why ROI-Focused, Data-Driven & Integrated Strategies Are the Future of Digital Marketing
kylegosselin.com/kyles-notes/ro…
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I asked Claude What was it like working with me? " Honestly, this is What It Said
kylegosselin.com/kyles-notes/wh…
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Today is the day. Finally AI is doing to work for me. So excited. Need my sunglasses cuz my future bright....
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The legal industry is still buying leads.
The firms winning right now are building SYSTEMS.
There’s a massive difference.
Leads = one-time transactions
Systems = continuous case acquisition
We’re moving from:
❌ “Send me leads”
→ to →
✅ “Show me signed cases at scale”
Over the last 24 months, I’ve been building a closed-loop marketing system that:
• Runs campaigns across Google, Meta, TikTok
• Tracks leads all the way through intake
• Feeds signed case data back into ad platforms
• Optimizes toward cost-per-sign, not cost-per-lead
The result?
Less wasted spend. More predictable growth.
I’m now running live Campaign Sprints with firms that want to test it.
If you want to see how this works on your cases:
👉 besttortlawyers.com/request-campai…
This is where legal marketing is going.
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Happy Friday, everyone.
Lawyers & Legal Agencies…
Why are firms still paying $700+ per lead just for a chance to talk to the wrong person?
After 20 years of running campaigns, one thing kept bothering me.
Marketing generates leads. Intake talks to people. Cases get signed.
But the ad platforms never learn which leads were junk, which calls became consultations, or which consultations became cases.
So they keep optimizing for cheap leads… not actual outcomes.
That disconnect is why I built the Evolution Engine.
A closed-loop system that connects:
✅ Marketing → Intake → CRM → Signed Cases → Back into the platforms.
✅ When that loop closes, something shifts.
✅ The system stops chasing leads and starts learning how to produce cases.
✅ Right audience
✅ Fewer wasted calls
✅ Lower CPA
✅ Only optimizing for wins
I have two Evolution Engines live right now — curated, optimized, and ready to test. If you want to see what lower CPA in 30 days actually looks like…
Let's talk.
Marketing is evolving.
🦍 Your operating system should be too.
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🦍It’s time your marketing evolved.
After 20 years in digital marketing — and especially the last two years — I’m finally ready.
Not in a “Pinky and the Brain, take over the world” kind of way.
More like… an evolution in how marketing actually works.
For two decades I’ve done the work.
Built campaigns. Managed ad spend. Tested strategies. Optimized everything.
And somewhere along the way, while running campaigns, I realized I wasn’t just running marketing anymore…
I was building a system.
A system designed to scale.
A strategy built around performance.
A process that gets smarter over time.
Now AI has pushed that even further.
One operator can now build something that used to take an entire agency.
And that’s exactly what I’ve been doing.
Connecting platforms.
Automating workflows.
Feeding real campaign performance back into the system so the marketing improves itself.
Not hype.
Not theory.
Real campaigns.
Real data.
Real results.
Lower CPL.
Lower CPA.
Smarter campaigns.
AI didn’t come to take over marketing.
It came to take its place in the process — helping us finally build the systems we were supposed to build all along.
Now the system is ready.
For any business, firm, or agency that wants to build smarter marketing — systems that learn, improve, and evolve.
One operator.
One process.
Let’s evolve your marketing into an Evolution Engine.
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Is Your Marketing Evolving Yet? Lets increase your results. ROI Focused Data Driven Integrated marketing services.
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🦍 Just finished a build.
A fully integrated marketing campaign
Google.
Facebook.
TikTok.
All running toward the same outcome.
Not three campaigns.
One engine.
ROI focused.
Data-driven.
Fully connected.
One more thing.
The campaign is entirely in Spanish. Spanish landing page, Spanish ads, Spanish follow up spanish intake.
I don’t speak Spanish.
Here’s what most people miss about performance marketing:
It’s not about the launch.
It’s about what happens after.
Launch → data → optimize → signal → re-optimize → scale.
That loop is where real results actually come from.
AI changed everything for me.
Not because it replaced the thinking.
Because it removed the bottlenecks between strategy and execution.
I’ve always known how to connect the dots between channels, funnels, data, and operations.
Now I can do it at a speed that didn’t exist two years ago.
The foundation is built.
The data is flowing.
The signals are there.
Now we scale.
This is what Evolution Engine is.
You tell me about your business.
I audit everything.
We build the system together.
We run it until it works/evolves.
And we don’t stop until it does. hashtag#makesense hashtag#noitmakesdollas linkedin.com/feed/update/ur…
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Everyone is fighting to make one channel work.
That’s why they’re losing money.
The real problem is the gaps between channels.
AI doesn’t win by doing more marketing —
it wins by trimming the fat between steps.
Spend less. Make more.
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Kyle Gosselin retweetou
WHAT DOES THIS EVEN MEAN... AI? TIMEDIALATION @elonmusk
Elon Musk@elonmusk
We are in the beginning of the Singularity
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