Los Figur

Spent the last few months building an AI studio that writes, shoots, and edits cinematic video on its own. Last week it rendered a short film overnight — no crew, no edit bay. One operator + the right machines is starting to equal a whole production company. 🎬

SEO got you ranked. AEO gets you recommended — by ChatGPT, Gemini, Perplexity. When a customer asks an AI "who's the best ___ near me," is it saying your name? For 99% of local businesses right now: no. That's the whole opening.

@bentossell I’m in!

anyone else want to be in the builders program?

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The winners will master "meta-skills": • Learning to learn • Creativity • Adaptability Plus becoming "AI native" - using tools so well you become superhuman. But the biggest change is coming to education itself:

Always, ALWAYS bet on yourself. The biggest risks create the biggest rewards. Don't take it only from me; take it from many successful entrepreneurs.

Content strategy isn't about more content. It's about more purposeful content. Quality of impact over quantity of posts

Imagine what becomes possible when everyone in your organization feels both the freedom and the responsibility to solve problems creatively. The shift from "creative execution" to "creative exploration" changes everything - the process, the outcome, and most importantly, the people involved. Your organization is already filled with creative potential. The question is: what are you doing to amplify it rather than contain it? The most powerful creative catalyst isn't a new methodology. It's the profound belief that everyone has creative capacity waiting to be unleashed.

The best content has probably already been written by someone else So here is a way to repurpose other people's content and add your own spin to it using AI/Automation We will achieve this with Claude, Perplexity, Airtable, and Activepieces See how it works in this video 👇

A seismic shift is redefining creativity’s role in business. Not an incremental adjustment—a radical rethinking of what’s achievable when we cease confining creative capacity and begin amplifying its potential. I’ve witnessed enterprises transform by embracing a fundamental insight: Creativity isn’t a siloed function or a designated title. It’s a universal human driver—either stifled by rigid frameworks or unleashed through purposeful intent. The traditional paradigm boxed creativity in. It relegated it to specific roles. Orchestrated it. Controlled it. Validated it. All with noble intent, yet at the cost of untapped possibilities. The emerging model democratizes creative agency. It acknowledges that transformative ideas can originate from any corner of the organization— the frontline service expert, the data strategist, the operations leader, the newcomer with an unfiltered lens. When every individual is empowered to innovate, the enterprise itself evolves. This demands exceptional leadership resolve. The discipline to admit “the solution isn’t mine alone” and stand by it. The foresight to foster emergence over prescriptive execution. The restraint to navigate ambiguity as breakthroughs take shape. Organizations that master this transition don’t merely enhance their creative output. They redefine their essence— more agile, more resilient, more attuned to human potential. They ignite an intrinsic momentum that no conventional strategy can replicate. This transcends optimizing creative processes. It’s a blueprint for reimagining collaboration— aligning our collective efforts with the innate human imperative to innovate, resolve, and contribute enduring value.

There's always been this space between vision and execution. Not a divide exactly. More like two ends of the same bridge. I've spent my career learning to walk both sides. The challenge came without warning - budget realities and timeline crunch. The usual suspects that test what we're really made of. I watched the creative team's faces fall as they saw their vision seemingly slipping away. That's when the real work begins. Not compromising - transforming. (What if we approach it differently?). Not smaller. Not lesser. Just reimagined. We rebuilt it together. Their artistic instincts. My practical creativity. Not fighting against constraints but using them like instruments in an orchestra. Creating something that neither could have imagined alone. The lines began to blur after that. Who had which idea? Who solved which problem? It stopped mattering, the bridge between vision and execution wasn't just being walked, it was disappearing altogether. That's how the best work happens. Not from rigid roles but from the beautiful space where different types of creativity meet. Production isn't separate from creation, it's part of the same beautiful process.

I watched someone present my idea as their own. It solved the problem perfectly — Counted it as a win. Your idea's success doesn't depend on everyone knowing it was yours. It depends on whether it actually works

Your need for recognition creates an invisible tax on every solution. Remove it and watch how much faster you move. The moment you stop needing to be the smartest person in the room is the moment you start learning from everyone in it. The sweet spot between confidence and humility. Turns out it's just where all the best solutions live. Your ego says "I need credit." Your work says "I need to be excellent." Only one of these creates lasting value.

The best creative leaders aren't known for "their" ideas. They're known for creating spaces where the best ideas win. Your greatest contribution might be creating space where others shine, not shining yourself. The moment I stopped saying "I solved it" and started saying "we found a solution" was the moment better solutions started appearing. Ego sees ideas as property. Excellence sees ideas as possibilities. This difference changes everything.

Some see obstacles, Creative talent sees materials — The difference? Everything. Your best investment isn't the latest technology. It's in the person who knows how to make yesterday's technology outperform today's. Your most powerful production tool is the creative mind that sees the third option when everyone else only sees two. The moment when a truly creative solution emerges isn't magic - it's what happens when you create space for talent to think differently.

The most valuable production skill isn't technical. It's the ability to see the invisible connection between problem and solution. When your creative says — I have another way -- That's the moment to stop and listen carefully.

The difference between good and exceptional productions isn't gear. It's that one person who thinks in possibilities instead of limitations.

Your job isn't to be the star. Your job is to help stars shine brighter. Both paths lead to success. One leads to something greater. When the credits roll, your name might be small. But your impact on what's on screen? Immeasurable.

Creative problem solving isn't about your ego. It's about removing barriers so creativity can flow freely.

The best problem solvers don't create dependency. They create possibility that lives long after they've left the room.