Jack Loechner

1.5K posts

Jack Loechner

Jack Loechner

@mp_research

Seasoned marketing exec, market researcher at GE, Disston, and others. Long-time editor of MediaPost's daily Research Brief

Entrou em Temmuz 2013
156 Seguindo372 Seguidores
Jack Loechner
Jack Loechner@mp_research·
MarTech's Evolving More Rapidly Than Marketers' Use of It: MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing... bit.ly/2V0t37c
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Jack Loechner
Jack Loechner@mp_research·
MarTech's Evolving More Rapidly Than Marketers' Use of It: MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing... bit.ly/2V0t37c
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Jack Loechner
Jack Loechner@mp_research·
Consumer Ambivalence Towards Self-Driving Cars: Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and... bit.ly/2UN1pdQ
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Jack Loechner
Jack Loechner@mp_research·
Consumer Ambivalence Towards Self-Driving Cars: Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and... bit.ly/2UN1pdQ
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Jack Loechner
Jack Loechner@mp_research·
Couples in the Workforce: In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were the main breadwinner... bit.ly/2SYNYHt
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Jack Loechner
Jack Loechner@mp_research·
Sales And Martech Traction: The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and... bit.ly/2SOfEyQ
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Jack Loechner
Jack Loechner@mp_research·
Digital Strategy Pitfalls: According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies... bit.ly/2SNplxr
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Jack Loechner
Jack Loechner@mp_research·
Digital Strategy Pitfalls: According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies... bit.ly/2SNplxr
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Jack Loechner
Jack Loechner@mp_research·
Predictions From The Informed: Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed... bit.ly/2AzyXVk
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Jack Loechner
Jack Loechner@mp_research·
Thanksgiving Day To Cyber Monday: The five-day period spanning Thanksgiving to the Monday following (aka Cyber Monday) this year delivered a concentrated dose to online retailers. Internet Retailer... bit.ly/2SExpR1
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Jack Loechner
Jack Loechner@mp_research·
Near Me Searching: Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching... bit.ly/2SBmIyr
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Jack Loechner
Jack Loechner@mp_research·
Global Shopping Behaviors: As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey... bit.ly/2Aq5fSw
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Jack Loechner
Jack Loechner@mp_research·
Top Ten Tech Trends for 2019: Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon,... bit.ly/2Swm3OW
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Jack Loechner
Jack Loechner@mp_research·
Juggling Media: When it comes to the media universe, the abundance in devices, services and content has never been more prevalent. With all of this technology at consumers' fingertips, pretty much... bit.ly/2Su3VoW
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Jack Loechner
Jack Loechner@mp_research·
Veterans Connect with Brands with Military Discounts: Military service members and veterans are increasingly seeking out military discounts when they shop onlin... bit.ly/2Smk6V0
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Jack Loechner
Jack Loechner@mp_research·
Traditional TV And Radio Hold Their Own: People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven... bit.ly/2Sjyldx
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Jack Loechner
Jack Loechner@mp_research·
CDP's Under The Microscope: Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of... bit.ly/2A9CQQP
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Jack Loechner
Jack Loechner@mp_research·
Fight Back: The cat-and-mouse game between online merchants and fraudsters commenced the instant the first buy buttons appeared in 1994. Then, as now, clever criminals are always finding increasingly... bit.ly/2A7lDr0
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Jack Loechner
Jack Loechner@mp_research·
The Cloud Saves The Day: To maximize value from the cloud, retailers need to prioritize workflows that can best benefit from it. The report shares six opportunities for leveraging the cloud as a catalyst... bit.ly/2A3dSCj
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