VisionPointMarketing

VisionPoint is proud to work with several client partners who make communicating their offerings to our veterans a priority. (4/4)

It is crucial for higher ed institutions to have supports in place and communicate support for veterans to see what colleges are offering them, allowing veterans to find the college that is a right fit for them and keep moving forward after their service in the military. (3/4)

Last week, our country celebrated our veterans. At VisionPoint Marketing we are grateful for the sacrifices our veterans and their families have made to help during disasters and turmoil at home and abroad. (1/4) highereddive.com/news/veteran-e…

Our team provides a current state overview of the higher education landscape and give you actionable steps to take to begin thinking about your enrollment outreach before it’s too late. visionpointmarketing.com/what-works-now/

It will mean rethinking how we approach audiences and niching down, but we’ve got a plan to help our current client partners thrive during this uncertain time, and we’re working with new institutions every day. visionpointmarketing.com/what-works-now/

While it might seem all doom and gloom for higher ed, VisionPoint studies what’s working now in digital marketing campaigns and how to transform that to combat the demographic cliff coming in the not-too-distant future. visionpointmarketing.com/what-works-now/

One of the top questions that we've gotten in 2022 is, "What ads perform best on TikTok?" The answer? VISIONPOINT ADS! Our client partners at UMKC, COD, NOVA, and more are seeing some of the top-performing TikTok creative in the industry over the past 180 days. #TikTok #EMChat

Special thanks to @theuncagedshow for having our vice president, Chris Fait, on the show! Check out this clip of Chris discussing what makes VisionPoint special, and watch the full episode here: hubs.li/Q01rDQKH0

We hope you enjoyed our AMA panel yesterday! If you want to learn more or even if you were unable to attend, reach out to us and we can chat! #amahighered

Lists provide top-of-the-funnel prospects, but nurturing the leads you already have through the middle and bottom of the funnel can be a more cost-effective way of fielding your next class.

Knowing who you want to fill your classroom seats for the upcoming semester is important, but reaching out to them in the correct way and nurturing them into growing an affinity for your campus is even more important. (3/4)

If your university is still leaning on list buys as the cornerstone of your student search campaigns, the College Board’s decision to buy Carnegie Dartlet is your sign to begin looking at alternate forms of lead generation. 🧵(1/4) insidehighered.com/admissions/art…

Are you at #amahighered today? Come to our panel this afternoon! We'll show how to accurately measure this crucial KPI and use it to guide and optimize your digital and traditional channel selection, messaging and creative choices throughout the life of your campaign.

Our client partner, @NationalParkC, won six NCMPR awards for district 4, including a silver medallion for our partnership with them on sonic branding. You read that right - SIX awards! A big congrats to our partners there for their hard work. Read more: hubs.li/Q01rpjfY0

If you can't tell, we're so excited to be at AMA in just a few short days! What are you most excited for at this year's higher ed symposium? #HigherEd #HigherEdMarketing #AMA

With so many questions surrounding higher ed’s value at the moment, as well as the looming demographic cliff, messaging, and how that messaging goes out, is more important than ever. Check out the New York Times article to read more: nyti.ms/3sYkYmV 5/5

It will be critical for institutions to create messaging that shows the how of what they’re doing to support not only current students but those who are beginning their college search, whether traditional undergrad or adult students. 4/5

According to a @nytimes article, higher education institutions are beginning to see what the outcome of virtual learning during the Covid-19 pandemic really means for their institutions. What does that mean for seeing successful cohorts enter higher ed in the future? 1/5