GM. Your website isn’t for you. It’s for the person seeing your brand for the very first time. If they’re confused, you’ve already lost them. Here’s what they’re really looking for: 👇 💡 What is this? 🎯 Why does it matter? 🧭 What do I do next? Answer those clearly — and the design becomes secondary. Confusion kills momentum. Clarity creates conversion.

@dev_haytch Do you think this applies more to personal brands or products? Been wondering how much is “too much” on a landing page.

@dev_haytch This. You’ve got about 5 seconds to keep someone from clicking off. Clarity is the real design feature.