Activate

Marketing leadership finds staffing as one of the biggest challenges right now: (Chart unrelated, click link to view staffing info): lnkd.in/emZXgF4 #b2bmarketing #leads #tech #demandgeneration

21.5% of an email campaign’s opens occur within the first hour after being sent. By the sixth hour post-send, half (50.6%) of opens have occurred, while nearly three-quarters (73%) of opens take place within 24 hours. lnkd.in/e_9iCXN #b2bmarketing #demandgeneration

79.6% of emails sent actually end up in the intended recipient's inbox! Get creative — it’s not only your subject line that needs to be genuine — the first line in your email is also critical to inbox success. #b2bmarketing #leads #tech #demandgeneration lnkd.in/dZ4sD3Q

Pipeline, followed by ROI, are the gold standard for B2B marketers measuring results: #b2bmarketing #leads #tech #demandgeneration

We are honored to have 4 nominations from Just Global for the 2nd annual Dick Reed awards! #demandgeneration #b2bmarketing #tech #JustGlobal

The 2020s will focus on content – what to create and where to publish it – rather than operating content-related #demandgeneration within the business. lnkd.in/dmjxBnK #b2bmarketing #leads #tech #contentmarketing

Marketers: plan for what’s coming next, primary investments should focus on improving team resilience, restoring customer confidence, and enabling employees to fulfill their potential. lnkd.in/eWHu7ZC #b2bmarketing #leads #tech #demandgeneration

2021 Trends from Activate’s Jack Rosenberger: Businesses understand the value of investing in technology and plan to lay out the big bucks in the year ahead. lnkd.in/eeS6i-T #demandgeneration #b2bmarketing #leads #tech #2021marketing

88% of B2B marketers doubled down on digital. Here’s the catch, #digitalmarketing activities are facing heightened scrutiny for direct sales impact. lnkd.in/e3AcZGk #b2bmarketing #leads #tech #demandgeneration

Did someone say nurture? B2B marketers say that email newsletters are the most effective type of content for nurturing leads. lnkd.in/gKi6w_q #b2bmarketing #leads #tech #demandgeneration

Empathy in B2B marketing “increases audience members’ trust by promoting a willingness to address their needs as humans rather than as “marketing targets.” More tips on empathy in marketing: lnkd.in/ew2SZrh #b2bmarketing #leads #tech #demandgeneration

The average email campaign has a return on investment of 4,400%. Read on for some helpful tips: lnkd.in/eAVSbrr #b2bmarketing #leads #tech #demandgeneration

What content can’t do for you; some good points to keep in mind: lnkd.in/gq8zt3f #b2bmarketing #leads #tech #demandgeneration

Sales and marketing initiatives seem to improve due to ABM. #b2bmarketing #leads #tech #demandgeneration

An interesting survey uncovers the top three digital priorities: increasing share from current customers, acquiring new customers, and launching new products/services. #b2bmarketing #leads #tech #demandgeneration

Activate and Marketing Charts #demandgeneration survey results are out! Please contact us if you would like a copy of the full survey. #b2bmarketing #leads #tech

Activate and Marketing Charts present the top B2B marketing charts from H1 2020: lnkd.in/ekeaPpJ #b2bmarketing #leads #tech #demandgeneration

Companies that best maximize #ROI from #ABM programs have 11-50 accounts per individual rep: #demandgeneration #leads #tech #b2bmarketing

Humanize your content, there is a natural tendency to focus on products and features; change that habit: lnkd.in/eCn_Wrx #leads #tech #b2bmarketing #demandgeneration