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Marketers continue to be inundated with all types of data – from third-party demographics to real-time behavioural data. The challenge is making the data unified, actionable and effective. #data #ai marketingland.com/riding-the-wav…

One reason for the AI fascination is the disposition of marketers, who lean toward the innovative. Another is the need to connect dots and to identify relationships in hope of replicating a profitable process. #ml #ai #967a71849b5c" target="_blank" rel="nofollow noopener">forbes.com/sites/paultalb…

"We are increasingly beginning to realise the potential of AI-driven technology, whether that be the optimisation of content, email subject lines, advertising, social media or smart pricing." #ai #data aithority.com/guest-authors/…

The world of marketing has been shifting to a data-driven discipline for many years. Marketing automation and account-based marketing have had a massive impact on how marketers implement strategies... #data martechadvisor.com/articles/bi-ci…

Autonomous, fully connected cars will eventually be mobile living rooms. All of the rich opportunity that brands and media/ entertainment companies have across devices and screens will become a reality in the car once consumers hands are free from driving. bizreport.com/2019/01/how-ai…

"I wish all those brands that obviously spent so much time ensuring the diversity in the cast of their Super Bowl commercials did the same exercise with their Marketing & Leadership Teams. Diversity in ads < Diversity in real life." adage.com/article/specia…

Now the question arises, how does a brand invest in online video by making a relevant consumer experience by getting the most out of their spend. #ai #video entrepreneur.com/article/327285

For advertisers, the objective of a media buying strategy is simple but challenging: to reach the right audience with the right message, at the right time, in the right context, and the best price. #ai exchangewire.com/blog/2019/01/2…

"Programmatic solutions and artificial intelligence are powerful tools – but they only work in the hands of humans. And they function best when highly trained people are empowered to leverage the resources and technologies..." #programmatic #ai adexchanger.com/data-driven-th…

"In media buying, AI is a forecasting process that analyses massive amounts of consumer data and campaign content to measure campaign performance, allowing marketers to redirect budget toward ad placements that are performing the best." #ai digiday.com/marketing/stil…

Data is the most accurate way to predict a customer’s “next move” in your business model- especially online. Using behavioural data with customer journeys, you can predict engagement points on when you think a customer may convert. #data #ai #718262de7b78" target="_blank" rel="nofollow noopener">forbes.com/sites/nicolema…

Big data based on likes and dislikes of customers will help the brands to approach their customers in a more personalised way. It will help to display only the advertisements in which the customers are interested based on their posts and shares. #bigdata techiexpert.com/how-big-data-i…

Just as AI data and behaviour analysis will inspire more holistic audience targeting, in 2019 it will help brands develop target appropriate campaigns. By reducing marketing risks, AI will drive marketing investment. #ai adweek.com/digital/5-ways…

AI has become increasingly important not only to marketers but to organisations as a whole in order to stay ahead in today’s dynamic market landscape. #ai #678210a77efa" target="_blank" rel="nofollow noopener">forbes.com/sites/forbeste…

Facebook registered more than 5 million engagements over the course of three days, as people queued to share photographic evidence of their ageing since 2009. #data #10yearchallenge #2972e81b7e33" target="_blank" rel="nofollow noopener">forbes.com/sites/zakdoffm…

"The continued development of sophisticated AI systems has had a positive impact on the industry as a whole, increasing productivity, safety and efficiency while making our lives easier in the process." #ai mediaupdate.co.za/marketing/1459…

With the help of technology and the transformation of a society that is focusing more and more on the individual, customer experience will become personal experience and entertainment will dramatically shift towards authenticity. #marketingtrends business2community.com/marketing/why-…

"In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realise just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer." #video #marketing martechseries.com/mts-insights/g…

2019 is shaping up to bring even more significant changes to the market that will have a tangible impact on the way that marketers and businesses interact with their audiences. #ar # business2community.com/digital-market…

The advertising and media industry needs to take a hard look at itself to guarantee brand safety, bolster quality placements, cut out alignment with objectionable content and ensure that the technology solutions align with consumer behaviour. #brandsafety adweek.com/brand-marketin…