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NPS isn't broken. CMSWire Contributor Sue Duris argues organizations built a CX strategy around a single score, then blamed the metric for their own failures. ow.ly/InbX50YQUtM #NPS #CustomerExperience #CXMetrics

Starbucks customers don't queue twice for the coffee. CMSWire Contributor Liraz Margalit unpacks the real psychological job the brand is hired to do. cmswire.com/customer-exper… #CustomerExperience #BrandLoyalty #CX

Amazon Acquires NLX to Accelerate No-Code AI Deployment in Connect by @domnicastro dlvr.it/TSCQ1y #Amazon #NLX

AI is generating content faster than most enterprises can govern it. CMSWire Contributors Jake Athey and Lara Guerard lay out why shadow AI is the new shadow IT and how a connected DAM is the missing link between content velocity and brand safety. ow.ly/VAMI50YOSA2 #ContentGovernance #DAM #AIGovernance

DOJO AI Raises $6M Seed Round to Expand Agentic Marketing Platform by @domnicastro dlvr.it/TSBhh4 #DojoAI #MarketingTech

Shade Closes $14M Round as AI-Driven Media Asset Management Heats Up by @domnicastro dlvr.it/TSBgls #AI #MediaManagement

Your NPS score went up. But did anything actually change for the customer? CMSWire Contributor Joseph G. DeRosa makes the case for aligning CX programs around customer-defined outcomes rather than internal metrics. ow.ly/JmXA50YOl3w #NPS #CustomerExperience #CXMetrics

"Satisfaction isn't the same as performance and your site search is quietly proving it. While 49% of native CMS search users say they're ""very satisfied,"" only 17% have no major gaps. That's not a rounding error, that's intent data walking out the door. @SearchStax surveyed 500+ enterprise leaders and found most orgs are running a high-intent conversion engine like it's a background app. 🔍 47% cite poor result quality as a top gap 🤖 44% flag weak AI/semantic capabilities 📈 97% satisfaction rate among those who switched to third-party search Your search bar knows what your customers want. The question is whether you're paying attention. Read more 👉 ow.ly/Y6oq50YOm5e #EnterpriseSearch #SiteSearch #AISearch #DigitalExperience #DXP #CustomerExperience #SponsoredContent"

Nvidia CEO Jensen Huang drew a sharp line at Adobe Summit. Generative AI produces information. Agentic AI does the work. CMSWire EIC Dom Nicastro breaks down what that shift means for CX leaders navigating an agentic-first enterprise. ow.ly/NgwJ50YNPar #AgenticAI #AdobeSummit #CustomerExperience

Dom asks every CMO Circle guest for the one thing — the single marketing bet that’s actually working. Allison Kavanagh’s answer: if she knew, she’d be on a 120-foot yacht in the Adriatic right now. She is not on a yacht. 🛥️👎 But Allison, the CMO at Inflow Health, did share what’s actually working. And it’s not what most marketers are spending on. “I would rather send a link from a healthcare news outlet to one of my prospects than one of my beautiful case studies.” Allison also made the case that your best buyers have already visited an AI tool, asked their quiet questions and formed a short list before they ever land on your website. And she coined the line of the conversation on the fly: content is king, brevity is queen. 👑 Dom Nicastro went deep with Allison on AEO, third-party proof and mission-driven marketing. What’s the one marketing investment you’d protect if budgets got cut? Full episode 👉 ow.ly/p3nJ50YNXbQ

Adobe unveiled CX Enterprise Coworker at Summit 2026. CMSWire EIC Dom Nicastro says the harder challenge isn't the technology but the operating model. ow.ly/O0hN50YNjTB #Adobe #AgenticAI #CustomerExperience

Conductor Launches AgentStack for Answer Engine Optimization by @domnicastro dlvr.it/TS7W2f #AI #SearchEngineOptimization

You can't attribute your way out of being boring. CMSWire Contributor Jarie Bolander makes the case that B2B marketers have optimized the soul out of their brands and why Relevance, Ease and Distinction matter more than any dashboard. ow.ly/iwhW50YMnzp #B2BMarketing #BrandStrategy #MarketingLeadership

The CCO used to be the voice of the customer. CMSWire Columnist Scott Clark breaks down why that definition no longer cuts it and what the role actually requires in 2026. ow.ly/y5K750YKMyY #ChiefCustomerOfficer #CustomerExperience #CXLeadership

Your Marketing Strategy Is Just Boring dlvr.it/TS57Rx #MarketingStrategy #DigitalMarketing

Reddit has quietly become one of the most cited sources across AI platforms, and the gap between where brands invest in content and where AI looks for answers is a growing business risk. CMSWire Columnist Pierre DeBois breaks down what AEO strategy must account for now. ow.ly/lV7R50YKgSo #AEO #AISearch #DigitalMarketing

Tim Harpe has spent nearly two decades at DSW. He started in retail stores. He'd never worked in a traditional contact center. Leadership hired him anyway because they didn't want a contact center guy. They wanted someone who knew the brand. Fifteen years later, that decision still shapes everything. "We're not here to dictate how you interact with us. We're here to make sure that when you interact with us, you do it in a way that you're comfortable with." In the latest Beyond the Call, Tim walks through how DSW scaled from 40 agents to 700+, how they were ready as a brand when COVID hit and why giving agents the freedom to say yes matters more than any script ever could. Watch the full episode here: ow.ly/omEK50YJWZw Where do you draw the line between automation and the moments that need a human? 👇

Consumer confidence just hit its lowest recorded level. CMSWire Contributor Trish Wethman breaks down what a 47.6 sentiment index score means for CX leaders and why brands that lead with empathy and affordability now stand to win loyalty that lasts. ow.ly/vSOo50YJue4 #CustomerExperience #ConsumerConfidence #CX

CDPs don't fail because the tech isn't good enough. CMSWire Contributor Brian Riback breaks down why identity, governance and ownership are the real operating model gaps holding mid-market teams back. ow.ly/nnpq50YIEiN #CustomerDataPlatform #CDP #DataStrategy

Twelve people. Ten-plus active enterprise clients. Three-week average build time. No paid leads. Most agencies hire their way to scale. Composite made a different call: one platform, full commitment and a deliberate bet that depth beats breadth. 🚀 Enterprise portfolio grew nearly 3x, entirely through referrals ⚡ A build that could have taken six months launched in four weeks 📊 Autotrader saw 3x speed to market, 33% more engagement and a 25% lift in high-intent traffic The part that's hardest to copy isn't the speed. It's the compounding. Every project makes the next one more efficient, more profitable and harder for competitors on traditional stacks to match. Read more 👉 ow.ly/775j50YIKOj #DigitalAgency #Webflow #AgencyGrowth #EnterpriseMarketing #DigitalTransformation #WebStrategy #B2BMarketing #SponsoredContent | @Webflow