Digilant

👋 Hello there, social media friend. It’s nice to meet you. We’re Digilant: the people who make media buying smarter, not harder. 👉 Tune in where we’re loudest: IG: bit.ly/digilant-ig LinkedIn: bit.ly/digilant-li Website: digilant.com

From TikTok challenges to podcast sponsorships and interactive trivia, there are plenty of creative, cost-effective strategies to help your brand shine before, during, and after the Big Game 🏈 Learn more: digilant.com/blog/omnichann…

With U.S. ad spend in digital out-of-home (#DOOH) climbing to $2.87 billion last year—and double-digit growth projected through 2027—it's clear this channel is redefining how brands connect with consumers. Get the full run down in our explainer⬇️ digilant.com/blog/a-compreh…

College decisions are now a family subject–nearly half of high school students in the U.S. reported that parental input is crucial to their final decision. Swipe to study up on this audience, and visit our blog for A+ strategies ⬇️ digilant.com/blog/connectin…

Analytics and measurement start with understanding the tools we have today—like third-party cookie-based attribution, Google Analytics, UTMs, and metrics like CPA and ROAS—and where they might be heading. Curious about what’s next? ⬇️ digilant.com/resources/repo…

Between 2020 and 2022, U.S. college enrollment dropped by 4%—that’s 1.23 million fewer students. ➡️ Swipe to uncover the latest trends shaping the higher ed landscape, and download our eBook for actionable strategies to engage today’s learners digilant.com/resources/repo…

As millions embrace the fresh start of 2025, consumer habits are evolving—shifting toward sustainability, balanced wellness, and smarter financial choices. Discover the #trends shaping this resolution season💫 digilant.com/blog/capturing… #newyearresolution #digitaladvertising

To capture the attention of #omnichannel shoppers this holiday season, brands need to be present where consumers spend their time. Swipe to see the key platforms your brand should focus on as we head into gift-giving season🎁 Check out our latest blog➡️ digilant.com/blog/the-power…

Our latest webinar, "It’s 2024 – Why Is Analytics Still So Damn Hard?", explores the ongoing challenges and equips you with actionable strategies to help prove your media's impact. Don't let analytics give you the creeps–watch the recording today!⬇️ digilant.com/resources/repo…

The way to reach the top spenders (Gen Y and Gen X) this holiday season? Taking an omnichannel approach 🎁 Seinn Schlidt, VP of strategy at ISPD, takes a deep dive into the demographic trends of this year's holiday shopping season - watch our webinar ➡️ digilant.com/resources/repo…

Join us tomorrow, 10/29 at 2 PM EST for our live analytics webinar! Attendees will walk away with strategies to help break down challenges to make smarter decisions and prove media performance in 2024. Register now⬇️ events.zoom.us/ev/AtBq2xvqJlV…

On this #InternationalPodcastDay, let's talk about the impact of podcast ads 🎧. Whether it's host-read or pre-recorded, each format brings unique advantages for advertisers. But how do you find the right balance for your campaigns? Learn more ⬇️ digilant.com/blog/host-read…

In this week's issue of "Asterisk," discover how AI and tech innovations are shaping digital commerce and advertising⬇️ digilant.com/blog/asterisk-… #industrynews #digitaladvertising #artificialintelligence #AI

Think retail media is only for big players or e-commerce? Think again! 🛒 Retail media market is booming, set to reach $100 billion by 2026, but misconceptions persist. We set the record straight in our latest blog ⬇️ digilant.com/blog/5-myths-a… #retailmedia #RMNs

We’re excited to launch our latest series of rapid-fire insights "Asterisk", designed to keep you ahead of the curve in the ever-evolving world of advertising. Take a read below ⬇️ digilant.com/blog/asterisk-… #digitaladvertising #industrynews

In our blog, we highlight 7 strategies to avoid MFAs and ad fraud to ensure your ads are placed on high-quality, relevant sites ➡️ digilant.com/blog/steer-cle… #adfraud #mediabuying #digitaladvertising

In just two months, voters will cast their ballots in the 2024 presidential election, and political ad spending is nearing its peak. With this wave of ad saturation, how do you plan to navigate rising CPMs and maintain brand safety? Learn more⬇️ digilant.com/resources/repo…

Kyle Malone, VP, Solutions at Digilant, offers insights into harnessing the power of first-party data and shares key recommendations for advertisers to navigate the increasingly privacy-centric landscape. digilant.com/blog/making-se… #firstpartydata #consumerprivacy

Today's fans are #omnichannel, engaging with content across multiple screens. From scrolling social media during games to tuning into NFL podcasts, there are countless ways to reach viewers. Score big this season–check out the latest trends in our blog⬇️ digilant.com/blog/3-omnicha…

In our eBook, we dive into digital channels' impact on political ad campaigns and best practices for using these channels through an omnichannel approach leading up to election season. digilant.com/resources/repo… #politicaladvertising #omnichannel