Heis_desmond ретвитнул

Build in public is content strategy wearing a builder's costume.
Nobody questions it because it looks like hustle. Sharing everything. Documenting the journey.
But look closer.
The loudest "build in public" accounts have been building the same thing for two years. The updates never stop. The product never ships. The audience keeps growing though.
Somewhere along the line, the audience became the product.
Followers reward the story, not the result. So people optimized for the story. Weekly updates. Milestone tweets. Screenshots of numbers nobody asked about. Not because it moved the business forward. Because it fed the algorithm and felt like progress.
The builders worth watching don't have update threads. They just show up one day with a finished thing and zero backstory.
Talking about the work and doing the work don't use the same part of your brain. Nobody ships less than the people documenting how they ship.
@RallyOnChain
Who's someone you've watched go quiet online and come back with something that actually mattered?

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