Lessiter Media

LinkedIn is becoming more than a social platform. It’s increasingly functioning like a search engine. Long-form content, structure, depth, and original perspectives are gaining visibility over quick engagement posts. 🔗 Read more: ow.ly/zRxb50Z4eSP #MarketingMinute

Marketing is no longer just about generating leads. It’s about setting your sales team up to win. Here’s what you can do differently… ow.ly/FXTM50Z1iKM #MarketingMinute

Scott Names hosted our latest Lunch N Learn, and while he joked about how "exciting" the topic of finances can be, we all agree it was a highly-engaging and informative session! Easy to understand and a wealth of takeaways. Well done, Scott!

Another great CORE WEEK and ASPIRE meeting in the books!

𝗩𝗢𝗧𝗘 𝗡𝗢𝗪! Our @feeditors are compiling the BIG & important June edition: FE 100™ coverage, Conquest Sales Success Story, @StotzEquipment deep-dive PLUS articles on top suppliers. Help us decide which cover design (A, B or C) you most want to land on your desk next month!

Jenna Kudrna is the 2026 recipient of the Frank Lessiter Ag Media Scholarship. She's part of the @UWMadison Team that earned 2026 National Championship @officialNAMA Convention, interned @KuhnNA, and is comms coordinator for the Assn. of Women in Ag (WI). lessitermedia.com/frank-lessiter…

Spring cleaning is not just for your home. It is for your marketing strategy too. Clear out outdated campaigns, refresh what is performing well, and streamline your workflows to improve results and efficiency. 🫧See how to put it into action in our blog: ow.ly/hNTc50YPa5o

Cutting marketing during uncertain markets reduces visibility and makes it harder to regain momentum later. This blog explains why consistent marketing is key to growth, even when budgets are under pressure. 🔗 Read more: ow.ly/3u0K50YLhEA #MarketingMinute

Most bad decisions come from assumptions, not a lack of effort. Market research helps clarify what people want, reduce risk, and improve marketing decisions before resources are spent. 🔗 Read the full blog to avoid costly mistakes:ow.ly/sfSB50YH6Nk #MarketingMinute

Our Office Bracket Challenge resulted in a stellar showing by Noah Newman! He showed us if you put your mind to something (and a $5 buy-in), dreams can and do come true. Noah picked the ultimate tournament champion AND had all Final 4 picks correct. Way to wipe the floor with us!

Give your audience something to find. Easter egg marketing taps into curiosity to drive engagement and repeat visits. See how it works in this Marketing Minute blog: ow.ly/r11x50YCAqW #MarketingMinute