Modern Craft

We're on a mission to spur the advancement of operational maturity in marketing departments across North America. Here's why. buff.ly/35lBgbs

New article from our very own Peter Petralia on the power of prioritization. buff.ly/3x56hS0

“The fact that purpose is not a marketing prerequisite means that it is therefore a choice. A strategic choice. That is all strategy ultimately is: a series of selfish choices that entail deciding what your brand will and won’t do." buff.ly/3FEFZqs

“The overwhelming application of the seamless digital mindset to branding is slowly but surely depriving branding design of everything that makes it special.” buff.ly/33vyipJ

“Only advertisers can make the status quo unprofitable and unsustainable” buff.ly/3bnk3Dv

“These fundamentals of marketing communication will always be true because they’re based on how our brains work” buff.ly/3ozLuSp

The language of marketing is so imprecise as to be almost meaningless. buff.ly/3mwCpZB

This reflects REALLY poorly on marketing's brand. buff.ly/3gsnE6h

How do brand and CX relate to each other? And why is this such a difficult question to answer? buff.ly/3s6shHW

“Slow down; your brand is meant to last years — maybe even forever” buff.ly/3fN21NC

“If more marketers had a coherent philosophy, I suspect agencies would be much better equipped to deliver work that meets or beats expectations.” buff.ly/3AmewYz

“The framing of marketing as an efficiency driver, rather than a creator of opportunity, should be of concern to all marketers” buff.ly/3gm5yCi

Oh! Zing! buff.ly/3fX54lF

“We need more generalists to balance things out, to represent the macro view in this increasingly micro world.” buff.ly/2SosGHL

“Let’s go back to the office, but let’s make it normal to leave by 6pm. Let’s not shame people for wanting to get home to their families, or to cook a nice dinner, or feed their dog, or work out, or simply REST.” buff.ly/3vKonVS

“This is the great programmatic irony. The more brands truly know about their customers—the more they can access personal data that identifies you as an individual—the less likely they are to treat you like one.” buff.ly/3tHOzj0

The Marketoonist is always funny and always insightful. But this one actually caused laughter of the out loud variety. buff.ly/3am4jAQ

Let's be realistic. buff.ly/3s9MFWT

“More than a year into the Covid-19 pandemic and WFH, new research from Microsoft shows that employees and teams are becoming much more siloed” buff.ly/3caZ7AX

A conversation between a brand and a customer .... “Keep it simple. Listen to me. Understand my needs. Stop looking for new gimmicks.” buff.ly/3cMumRZ

Airbnb slashes spend in permanent shift from performance marketing to brand buff.ly/37TRmg7