Relay42, a Supermetrics Company

A new year marks a big milestone for us. This is our final post from this page as we continue growing as the Data Activation part of Supermetrics. Thank you for being part of our journey! Follow @Supermetrics to stay connected and see what comes next.

🎉 Big news 🎉 Relay42 has been acquired by @Supermetrics! After 15 years of helping marketers build customer-centric experiences, we're joining forces to scale our mission globally. Read more: hubs.li/Q03sB5MZ0

📢 London Marketers! Join Relay42 and @comwrap for an invite-only breakfast on mastering customer data. Explore our 7-stage framework designed to help you elevate your marketing strategy. 📅 17 October ⏰ 8:30 am 📍 London 🔗 Submit your interest: hubs.li/Q02Q5L9m0

🚀 Excited to announce the launch of our real-time CDP, tailored for the airline industry! It tackles key challenges like optimizing passenger load factor, boosting customer acquisition, and increasing ancillary sales. hubs.li/Q02Q4hyf0 #CDP #Airlines #DataDriven

Missed our #cookielessworld webinar featuring Scott Friesen from Google and Tomas Salfischberger from Relay42? 🍪 Get the recording here: hubs.li/Q02Fqg--0

Technology for Marketing is less than 3 months away! Are you attending? Book your meeting with our team here: hubs.li/Q02Dxj_f0

In #airlinesindustry, hyper-personalization needs to be crafted in a way to cover each step of the journey – from the moment of booking a flight, selecting ancillary services, purchasing in-destination experiences, checking in, and more. 🛫 hubs.li/Q02CMyTM0

We are excited to announce that Relay42 is working with Amazon Web Services (AWS) to provide marketers with deeper insight into their consumers and their behaviors. 🤝 💚 Read the full press release here: hubs.li/Q02BjWnP0

We are proud to announce our new partnership with IG Group, a leading global provider of online trading and investment services! Read the full press release here: hubs.li/Q02zqrkX0 #collaboration #customerdata #customerdataplatform #cookielessworld

Big welcome to our new Content Marketing Manager, Melis! Melis brings extensive experience in various areas of marketing, content and journalism, having held strategic positions in B2B SaaS companies, newspapers and other organizations. Welcome to the team, Melis!

Our Relay42 team is expanding! 🚀 Please join us in giving a warm welcome to our newest Solutions Consultant, Aash! With over 7 years of extensive experience in Martech, Aash brings a wealth of knowledge in technical implementation, partnerships, and consultancy. #Relay42Team

How do you nurture long-lasting relationships with your existing customers? Learn how the marketing team of Vattenfall and Relay42 crafted a customer retention campaign that yielded remarkable results. Read more: hubs.li/Q02w7mdQ0 #DigitalMarketing #ROAS #CDP

🚀 Job Vacancy Alert! 🚀 Relay42 is seeking a Solution Consultant with strong analytical, communication and problem-solving skills who is not afraid to dive into technical details! Learn more and apply: hubs.li/Q02wjKk10 #JobOpening #Relay42Team

Despite AI and predictive analytics availability, marketers often stick to old segmentation methods. Our Head of Marketing, Anthony Botibol, explores how predictive AI can revolutionize personalization strategies. Read more: hubs.li/Q02vjcQn0 #AI #DigitalMarketing #CDP

This week, Google postponed the deadline for full demise of third-party cookies. What implications does this delay hold for marketing teams? Learn more in our latest article: hubs.li/Q02v7fd_0 #CookielessWorld #DigitalMarketing #Privacy

Which businesses face the greatest impact from the removal of third-party cookies? 🍪 In this video, our in-house cookieless world expert, Richard Jonkhof, shares his insights, addressing a question from our recent webinar. #CookielessWorld #DigitalMarketing

Google just gave the ad industry more time to prepare for the full demise of third-party cookies. Curious to learn what this means for marketers? Join us for an exclusive event in Amsterdam on May 16th and gain invaluable insights directly from Google: hubs.li/Q02tV1tx0

What exactly is real-time marketing and why is it crucial for your marketing success? Watch our founder delve into the importance of real-time marketing, focusing on its impact on website personalization and media retargeting.⚡⏱️ #MarketingStrategy #CDP #DigitalMarketing

📢 Marketers in the Netherlands, we're thrilled to announce an exclusive event on navigating the post-3rd-party cookie era! Gain insights from Google and real-life examples from InfoSum & Relay42 on innovative marketing strategies. Submit your interest: hubs.li/Q02sd9VV0

Missed our recent CDP webinar? You can no watch it any time, on demand. Watch the recording of the webinar and learn: ✅ The current state of the CDP landscape ✅ How to evaluate your needs ✅ How to choose the right CDP Watch now: hubs.li/Q02rtgjF0 #CDP