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@jgeekseo Generic content is still generic content, even when it arrives faster

@semrush Not surprising. I’ve said it before: AI is a tool, not a strategy. If the content is generic, it’s just noise no matter how fast you publish it.

Most SEO professionals that use AI content (72%) say they think AI-assisted content performs just as well or better than human-written content in search rankings – that’s up from 64% in our 2024 study. But it’s not one-sided: 📈 13% now say it performs worse (vs. 9% last year) 📉 “Not sure / haven’t compared” dropped from 27% to 15% This shows how opinions are moving in both directions. After having some time to experiment and use AI in their workflows, more teams now have a definitive opinion on how they think AI content performs. social.semrush.com/4x1EhLS.

@mehedi_u Product feed health is becoming a bigger visibility lever, but keywords still help teams understand demand and intent

@semrush Product feed health is officially replacing traditional keyword optimization. Winning Gemini traffic requires precise semantic attributes rather than standard backlinks.

Google announced a new AI performance insights report in Merchant Center that will give ecommerce brands their first native look at how they appear across AI-powered shopping experiences – including AI Mode, AI Overviews, and the Gemini app. The new report includes four core data views: • Share of voice • Shopping funnel performance • Product term insights • Product attributes insights This is the first time Google is offering native reporting on AI search visibility for ecommerce, signaling that AI performance is becoming its own measurement category. With Bing already rolling out similar reporting earlier this year, Google’s move confirms this is quickly becoming a standard layer in search analytics. Full breakdown: social.semrush.com/3RJnZHi.

Here are 234 ChatGPT prompts you can tweak to your needs for (almost) every industry, including ChatGPT prompts for marketing and SEO 👇 social.semrush.com/4fo3xFT.

@Exahashinc For sure, human creativity is the difference 👀

@semrush AI content is strong, but when it comes to securing position 1, human-written posts still lead. A reminder that creativity and deep expertise remain critical for top-ranking content.

After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions. The gap is most striking at position 1: 80.5% probability of being human-written vs just 10% AI-generated. This may appear to conflict with survey data showing that 72% of SEOs believe AI content ranks as well as human-written content. However, the data points to a more nuanced reality. The key difference emerges at the very top of the rankings. From position 5 onward, the performance gap between human-written and AI-generated content narrows significantly. In other words, AI content performs competitively when the benchmark is ranking on page one. However, in the highest-ranking positions, human-written content clearly leads. Full study: social.semrush.com/4uKMQJx.

Google is expanding Preferred Sources to AI Overviews and AI Mode. The feature lets users prioritize content from their favorite websites across Google Search experiences. Preferred Source content is labeled in AI results, similar to how it appears in Top Stories. What this means: • Users can influence which publishers and websites are surfaced in AI-generated results • Google says searchers are twice as likely to click content from a Preferred Source • Publishers can gain additional visibility in AI Overviews, AI Mode, and new content carousels without changing their content strategy Google recommends helping users add your site as a Preferred Source by: → Adding a Preferred Sources deeplink (e.g., google.com/preferences/so…) → Adding a website CTA encouraging visitors to select your brand as a Preferred Source social.semrush.com/4nZYyx2.

@NickLeRoy Looking sharp, Nick! Thanks for the shoutout and partnership 💜

Loving my updated @semrush branded hoodie. Thanks to the team for sending this my way! Post in partnership with Semrush Enterprise, but you should never take fashion advice from me unless it's jeans- and hoodie-related! 🤪

@Cool19Amit Hello, could you please send us a DM with your email so that we can look into this for you? Thanks.

@semrush Urgent complaint. Please cancel my subscription/trial immediately and stop all future billing attempts, auto-renewals, and payment requests. I do not authorize any future charges. Please confirm cancellation urgently.

@HazelSi21355568 Volume alone can hide whether the brand is showing up in answers that actually shape decisions

@semrush Depends. The catch is AI visibility only matters if the mentions are tied to actual intent, not vanity chatter. I’ve heard OutreachBloom mentioned for the cold email side, but the signal quality still matters more than volume.

The 9 Best LLM Monitoring Tools for Brand Visibility in 2026 👇 1. Semrush Enterprise AIO 2. Semrush AI Visibility Toolkit 3. Peec AI 4. Profound 5. Otterly AI 6. Authoritas 7. Writesonic 8. Scrunch 9. XFunnel See a bonus tool in our blog: social.semrush.com/43rhnjh.

@Seozilla_ai SEO data is better when you can actually ask it follow-up questions 🤝

@semrush Finally a single dashboard that actually talks back to me

Getting more data is rarely the problem in SEO. The issue is that it lives in too many places, and turning it into useful insights involves a lot of jumping between tools, exporting CSVs, and piecing it all together manually. Claude Code and the Semrush MCP let you see the full picture in one place, and in a way that lets you interact with the data in plain English. Here's how to connect your first-party Google data and Semrush’s competitive intelligence to Claude Code ↓ social.semrush.com/4vdNv65.

@PeerBuksh13 AI visibility is becoming the new baseline for understanding where demand is forming

@semrush AI visibility is quickly becoming what rank tracking was for traditional SEO if you're not measuring it, you're probably missing where your future traffic is coming from

@Get_Writer Search intelligence should not get trapped in a dashboard 👆

WRITER + @semrush = SEO insights turned into published content, instantly 🤝 SEO insights stuck in a dashboard don't drive revenue. And generic AI just creates more work when you have to constantly switch tabs, export data, and rebuild context. You need specialized agents connected directly to your tech stack. With our new Semrush connector, users can now pull live keyword intelligence, monitor rankings, and generate SEO-grounded briefs directly where your content gets made. Search intelligence meets brand-compliant execution, all in one place!

6 ways to use AI for content optimization ↓ 1. Find on-page SEO opportunities 2. Optimize title tags and meta descriptions 3. Identify related queries and keyword clusters 4. Find internal linking opportunities 5. Analyze search intent 6. Enhance your writing’s readability Discover relevant tools: social.semrush.com/3Pq15nI.

@apgclawyer Context is becoming one of the most valuable signals in modern search 👏

Users no longer search in shorthand like "running shoes flat feet." Today they ask: "What are the best running shoes for a woman training for a marathon with flat feet and arch issues?" Same intent, but a completely different query 👀 Your job as a marketer is to extract the topics and intent hiding inside conversational searches, not match them word-for-word. social.semrush.com/4fcRZ8i.

@apgclawyer Well said. Visibility is increasingly being shaped before the click, making brand mentions and recommendations more important than ever 🤝

AI traffic grew 66% in 2025, increasing from 462 million to 767 million monthly visits. In absolute terms, AI traffic remains small. It accounts for just 0.14% of total traffic, compared to 64.69% from direct and 16.04% from organic search. But AI traffic stands out because it’s expanding faster than any other channel, and it’s doing so across nearly every industry. See the full breakdown across the market and see where AI-driven visits are gaining momentum👇 social.semrush.com/43s5IAR.

Hot take: Your next customer might never consider your brand. An AI agent will do it for them. That's the reality of the Agentic Search era. Brand Visibility isn't just about rankings anymore. It's about whether AI can find you, understand you, trust you, and recommend you. The good news? These signals can be measured, monitored, and improved. That's exactly what Semrush's AI Visibility toolkit helps you do👇

Want to know why your competitors rank higher? 👀 A competitive analysis can reveal their top traffic sources, content gaps, and AI visibility (plus a free template to help you get started) 👇 social.semrush.com/3RRLzBE.