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We ran an experiment on our own site to test how AI-detected content ranks vs. humanized content.
85 pages. Same domain. Same niche. Same backlinks. Different AI detection levels.
The results:
📊 Pages flagged "Low AI" by Ahrefs:
→ 8% rank in the top 10
→ 36% rank in the top 30
→ Driving real organic traffic
📊 Pages flagged "Very High AI":
→ 0% in the top 10
→ 4% in the top 30
→ ZERO total traffic across 25 pages
Not a single visit.
The pattern is clear: the more AI-detectable your content is, the worse it ranks.
This isn't correlation from different sites with different DRs and backlink profiles. This is the same domain, same topical authority, same internal linking.
The only variable? How human the content reads.
Google may say they don't penalize AI content. But the data is starting to tell a different story.
This is exactly why we focused on humanising content since December, and now we have data to prove it.

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