YouToo Digital Strategy Conference

THANK YOU for joining us today! Reminder: If you missed a session, you can watch the recordings for 3 months in the Whova web app and 6 months in the mobile app. Thank you to all of our amazing sponsors, speakers and volunteers that made today's conference possible! #YouToo2021

A big thanks from me and @MikeKaput for joining us for our @YouTooSM session today - How Artificial Intelligence Is Transforming PR and Communications. Here's the Intro to AI class I mentioned at the end. We hope to see you there! #YouToo2021 marketingaiinstitute.com/intro-to-ai-fo…

In our @YouTooSM presentation, @MikeKaput talk about these #AI-powered marketing technologies: ➡️ @HyperWriteAI ➡️ @MarketMuseCo ➡️ @copy_ai ➡️ @rasa_io ➡️ @Celtra ➡️ @LatelyAI #YouToo2021

AI is the science of making machines smart. That means ⤵️ #YouToo2021

Deanna shared some great stats on what works across platforms. #YouToo2021

YES to this. @deannastevens21 on #Social #Content creation in the age of, well, today. Having a plan but being ready to improvise is key. #YouToo2021

Our last session of the day 😭😭😭 We're so excited to hear @cmcphillips and @MikeKaput from @MktgAi talk about how Artificial Intelligence is transforming PR and communications. #YouToo2021

Coming up at 2:55, two great breakouts focused on how to be strategic with social media content ⤵️ #YouToo2021

Preach, Annie. Forms are a barrier. Find more creative ways to reach prospects #youtoo2021

Afternoon breakouts kick off at 2:20! #YouToo2021

@ErinOrsini of @MarcusThomasCle is leading such an insightful discussion w/ influencers at #YouToo2021. A successful partnership between a brand and influencers comes to building trust between the brand and the influencer and trusting the influencer understands their audiences.

In addition to partnering with a brand that aligns with their own values, here are some mandatories from our panel for a successful partnership: ☑️ Able to stay true to messaging ☑️ Application for the product/service + must be vetted first ☑️ Accessible to everyone #YouToo2021

Influencer panel is underway! Erin Schanen of The Impatient Gardener shares how brands are finding significant value in partnering with everyday people who are creating content and connecting with audiences in an authentic way. #YouToo2021

Don't miss our influencer panel at 1:15! This will be a great discussion about relationship management and effective partnerships. Moderated by @ErinOrsini. #YouToo2021

In recent years, brands have started taking the extra step to build relationships with their audiences, & partnering with creators on social media sites like TikTok is a great way to bring the brand to life! Some great insight from Brandi Barton! #WhatWouldPoptartsDo #YouToo2021

“Working with creators is like holding hands with people who really understand the platform.” A great way to describe influencer partnership. Thank you Brandi Barton! @YouTooSM #YouToo2021 #poptart

Brandi Barton of @KelloggsUS touches on the approach behind the #WhatWouldPopTartsDo influencer campaign on TikTok, designed to turn everyday moments into crazy good #YouToo2021

Interesting data on influencer marketing spend in Brandi Barton’s #YouToo2021 session. Seems to connect right to our recent Digital PR lectures on influencers and Ads @StefMoore! #PROnlineChat @prssakent @YouTooSM

Our lunch keynote is coming up at 12:15! Brandi Barton will share a case study on how @KelloggsUS Pop-Tarts used influencers to help leverage the iconic Rice Krispies Cereal and Pop-Tarts brands. #WhatWouldPopTartsDo #YouToo2021