Закреплённый твит

We are grateful to be included in the a16z GEO thesis and to see them shedding light on just how critical this layer of discovery has become.
LLMs now mediate an increasing share of discovery and decision moments. In these environments, visibility is finite. A small number of outputs guide the user’s next action.
Absence at this layer does not reduce visibility, it *removes* the brand from consideration entirely for that interaction.
Discovery today increasingly means being selected by the model at the right moment, in the right context.
Understanding how that selection happens, and how to influence it, is becoming essential for any brand that wants to stay competitive as LLM-driven behavior accelerates.
a16z@a16z
SEO is slowly losing its dominance. Welcome to GEO. In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization is positioned to become the new playbook for brand visibility. It's not about gaming the algorithm — it's about being cited by it. The brands that win in GEO won't just appear in AI responses. They'll shape them. Must-read from @zachcohen25 and @seema_amble on the future of search, marketing, and performance in the LLM era. bit.ly/3SpGDRO
English




















