Making You Content

Huge congratulations to our founder Kelly and her new husband Jack, who said ‘I do’ this weekend 💒 It was an incredible day of celebrations, and we can’t wait to see all of the beautiful photos!

VodafoneThree’s first joint campaign is a great example of post-merger marketing done well. Both brands maintain their distinct identities while staying aligned through one unified message: that two networks are better than one. youtu.be/PrCoAzjPlO0

People didn’t just attend this event – they queued, they shared, and they became a part of the experience. linkedin.com/posts/monzo-ba…

✨ A clever book launch with personalised covers – a smart UGC move that had their customers posting instantly ✨ Thoughtful touches throughout – including free tote bags, free coffees, and vinyl DJs

Monzo’s recent pop-up was a prime example of how powerful community-first brand experiences can be. In a world where digital dominates, it was also a great reminder that real-life events, when done right, can drive serious online momentum. And Monzo truly nailed every detail…

Turning a vision into a powerful brand asset 🙌 When Adventum approached us, they wanted to create a collection of resources that would educate investors and position their team as credible experts in the market. We helped bring that vision to life, one publication at a time 📚

Social campaign spotlight 💡 ‘YourVolkswagen’ highlights real-life stories that showcase how the brand has become a part of people’s lives over the years. It’s a great example of meaningfully involving an audience and showing they’re genuinely valued. volkswagen.co.uk/en/life/yourvo…

The way people discover brands has changed 🔍 57% of TikTok users search on the platform, and Instagram content appears in Google results. The brands winning? Those creating searchable content that still feels authentic. Here's how to nail the balance 👇 makingyoucontent.com/blog/search-dr…

OREO x Reese’s is happening 🍫🍪 Two iconic brands, one genius collab – inspired by 268M+ views of social content calling for them to join forces. 💡 When you listen to your audience, you can create a viral campaign and products they genuinely love 🤝 thehersheycompany.com/en_us/home/new…

Last week, we joined our first All Agency Day as part of the Embryo Group! We downed tools mid-afternoon for some insights from across the brands. Kelly gave an MYC update, and we finished off with pizza, drinks and a highly competitive quiz (shoutout to Holly for 2nd place 👏)!

Love is in the air at MYC as our Senior Editor Lucinda got married at the weekend 💒💓 Congratulations to her and Mike on their special day, we can’t wait to hear all about it in the office tomorrow!

Two class acts, three very quick years 💨 Congratulations Will and Abby on your third work anniversaries at MYC! Will spearheads our social media efforts in the back while Abby keeps our clients content from the front – both vital cogs in our MYC machine 😤

⚠️ Updated TikTok Community Guidelines come into effect on 13th September ⚠️ Harsher clampdowns mean it’s more important than ever for brands to create authentic, original, quality content ✅ Read the new guidelines in full here: tiktok.com/community-guid…

We’ve been busy at Making You Content lately, but there’s always a reason to take some time to celebrate 🎉 The team recently raised a glass to Marcy Jones’ first few weeks with us and Lucinda Jukes’ upcoming wedding! Exciting times at MYC, with lots more to come… ✨

🔎 Research trending content and the keywords your audience is searching for 📸 Plot out content pillars: people, product and personality to keep your feed fresh and engaging 🤝 Prep your team to ensure you capture authentic shots Great content starts with great planning!

Planning a social media shoot? Success starts well before you hit record 📷 Here are three tips that can make all the difference…

Who’s excited for the Women’s Rugby World Cup? 🏉 We recently supported @CastoreEngland with their Red Roses kit launch, delivering campaign copy for the three kit versions plus product descriptions. Always amazing to see our long-standing partner on the world stage! #RWC2025

As far as brand collabs go, this one’s pretty epic. Greggs sausage rolls x KFC gravy launched in key UK cities last week. It’s a great example of how the right partnerships generate fresh excitement, keep offerings relevant and tap into new audiences. greggs.com/news/try-the-l…

Meet Marcy Jones, MYC’s new Social Media Manager 👋 Marcy has a wealth of in-house and agency experience across social media marketing and SEO and will be an instrumental part of expanding our expert team. We couldn’t be more excited to have her on board 👏