Manoj Bash

I just made a case study about how I made $315k in revenue from just $60k ad spend for one of my ECOM Clients via Facebook Ads. Want access to it? Follow the steps: 1. Like this post 2. Comment the word 'ECOM' 3. Follow me so that I can DM you the link. #EcommerceTips

Most supplement brands are stuck below 2.5x ROAS for one reason: They sound like everyone else. Same claims Same angles Same promises Your customers see dozens of ads daily If you blend in, you lose. Here's the fix: Create a unique mechanism. Don’t just say what your product does. Explain how it works differently. Steal your competitors’ winning angles, feed them into AI, and ask it to generate a new mechanism. Then you'll have a different story Different story leads to higher trust Higher trust leads to better ROAS.

@Wes_World_Wide beauty

@manojbash what type of product are you selling?

$96K revenue on $2K ad spend. 46.95x ROAS. One day. On Snapchat. Everyone's fighting over Meta audiences. Snap is wide open with way less competition. Stop sleeping on it.

@ecomrexai true that.

@manojbash PURE GOLDMINE IF DONE RIGHT

@nicktheriot_ of course

@manojbash can't sleep on advantages

@shangenflow Genius, lowest friction follow up possible.

Is this a good follow-up when doing outreach?

@shangenflow Every founder needs to hear it.

I stopped all my meetings last Thursday. No Slack. No WhatsApp. No calls. I just sat down and wrote. It sounds counterintuitive for someone running a business with 60+ clients, 4 offices, and a raise in motion. But ideas don't come when you sit down to think about them. - They come at 2am. - They come mid-conversation. - They come right as you're about to fall asleep. And if you're running a real business, they keep stacking for weeks, sometimes months. Most founders have a version of this problem. They move so fast that all those ideas, improvements, and instincts just pile up in the background. Their business continues, the calls persist, but the deeper thinking never gets done, so they end up managing what exists instead of building what should exist. That's exactly why I cancelled everything for a full day. I looked at the data myself, made my own assumptions, and wrote a mini plan for every single inkling I knew we should be chasing - New services - Hires we needed to make - Things that had been sitting in my head for months Sitting with your own thoughts is completely different from processing information in real time. You stop reacting, and you start thinking. The people who build serious businesses protect time to think at the same level they protect time to execute. If ideas have been stacking for you, clear your calendar and write them all down. Your business will survive one day without you.

@eCom_Amin Brand defense campaigns are the most overlooked money in ecom.

louis vuitton spent years in court trying to stop google from selling their trademarked keywords to competitors and counterfeiters they lost. courts ruled that google can sell anyone's brand name as an ad keyword, including the brands actively trying to stop it that ruling changed the search landscape permanently what's wild is that louis vuitton, one of the most legally aggressive and brand-protective companies in the world, with a trademark team larger than most agencies, couldn't stop a competitor from showing up when someone searched their name and if they couldn't, you definitely can't here's what this means practically for a dtc founder at 7 or 8 figures every sale you made on meta, every tiktok that went viral, every influencer post that reached 2 million people… all of that awareness eventually ends up as a google search, someone types your brand name, and that search result page is contested ground your competitors know this right now there are brands in your category bidding on your name, showing up just below where you should be, and capturing buyers who already decided to buy from you they paid almost nothing for that click because you weren't defending it brand defense campaigns on google run at 10 to 15x ROAS because you're not creating demand or convincing anyone of anything the intent is fully formed before the person even opens their browser it’s just you making sure the sale lands where it was always going to land the cost of ignoring this is invisible until you look for it imagine spending on awareness across every platform, building genuine brand equity all that so you can handle the last mile to whoever shows up first in the results in the end louis vuitton figured this out and started bidding aggressively on their own terms the search bar is a battlefield choosing not to show up is still a choice - amin

@herrmanndigital Fully with you on this. meta has to do better.

Meta rarely, if ever, sends comms in a fast enough manner for bugs like last night. Today please demand them too. Some businesses are waking up to $30-40k in overspending from what I'm hearing. That's a significant amount of $ that very well could stall payroll this week. The delivery issues on Meta every 8-10 days is getting realllllllly old. I hate talking about it and I wish there was less chaos on this platform. However, it won't change. There just has to be a better way to handle this.

@davidfigeira Object

$80k+/month ad accounts are quietly testing animated object ads not influencers not classic ugc just tiny characters explaining problems a germ on your teeth a bump in the road a creature hiding in your beard you understand the idea in seconds no long explanation no expert talking the animation carries the message ai creates the characters ai builds the scenes ai generates dozens of hooks one concept multiple videos endless variations rt + comment “objects” and i’ll send the framework (follow for dm)

@FedotOff90 This is the most underrated playbook in ecom. depth over width always wins.

Met a guy doing $80k/day in ecom. Runs a 4-person team. His entire business runs on one SKU. No upsells. No subscriptions. No bundle strategy. I asked him why he doesn't expand the product line. He said: "Every time I added a product I made less money. Complexity kills margin. Boring kills competition." His contribution margin is 52%. Most 8-figure brands I know can't touch that number. The operators scaling fastest right now aren't building empires. They're going deeper on one thing until it bleeds cash.

@dtcprophet Exactly how it should be done. let meta cook.

Moved our ad account over to a single CBO campaign and testing new ad sets with min/max 20-30 ads per ad set Performance and spend up so far and getting more/better spend distribution across ads It is much easier to manage than having an separate ABO testing campaign and a scale campaign. And Meta is obviously a better budget allocator than I am I found trying to scale between ABO and the separate scale campaign inefficient, how do I better than Meta where to add the next $500/day in budget? The more I adjust our ad account to be best built for meta's delivery models the better it does Will report back in a week or two on performance

@adamtaylorl AI creatives going crazy rn. Love to see it.

Ecom brands are panicking about AI creatives 🤯 Our clients are running AI ads that are outperforming their human UGC. This AI dog podcast ad below spent $45K already profitably. And you know I always come with the proof 👀

@JesperHensgens 🔥

I’ll probably get hate for this... But if you're still doing Facebook Ads dropshipping in 2026, you're playing the hardest version of the game 💀 We scaled to £216K in 90 days with Google Ads. $40/day start. No creatives. Just selling what people are already searching for 💰 I made a video showing you the quickest shortcut to your first $1,000 day with dropshipping. Want the video? Like + retweet, comment “SHORTCUT” and I’ll send it to you!

@Hamzah456537 I found this happened to many other people too

Meta just spent 37k of 80k daily budget in 1 hour? Only us?

Ecom owners blaming Meta for 1.28x ROAS is actually funny. Trash creatives. Broken funnel. No testing framework. That’s your problem. Not the algorithm. Meta rewards brands with dialed-in creative systems and a scaling strategy. While everyone’s crying about CPMs and andromeda update We’re printing 7 figures every month at +5X ROAS. Fix your offer your creative and your funnel This will solve 99% of your problems in ecom.

Everyone wants a media buyer who can “scale.” Nobody asks if they have enough creative fuel to scale with. Scaling isn’t a budget decision. It’s a creative supply chain decision.

Sending cold traffic to a product page with 3 photos and a size chart. Then wondering why your ROAS is 0.8. Your ads aren't the problem. Nobody buys from a page that looks like it was built in 45 minutes. Fix the page. Then run the ads.

@VOdey Well said

@manojbash Great ads to terrible pages just burn budget faster. The landing experience determines conversion, not the traffic source. Foundation before funnel.

Raising your price to improve ROAS sounds smart. Until it tanks your conversion rate and you're left wondering what went wrong. Here's the reality: Strong brand = higher price = better margins = ROAS goes up Weak brand = higher price = fewer buyers = ROAS gets worse Most small eCom stores raising prices aren't solving a pricing problem. They're trying to paper over a brand problem. Fix why people should pay more before you charge more.