Konstantin Riabtsev

Google Workspace renamed "Delete user" to "Offboard user." Then built 5 screens of friction before you can actually do it. Screen 1: "Offboard user" (after you click the delete button) Screen 2: Fear — "Data once lost cannot be undone" Screen 3: Archive upsell — save $13.20/month, green button, no friction Screen 4: Suspend nudge — "Consider a safer alternative" Screen 5: Grayed-out delete button locked behind a consent checkbox 11M paying users. Every hesitation is revenue.

Full interactive report here: lifetimehealth.in/physio-report-…

Best condition outcome: spinal and back pain at 81% improvement rate. Mean pain on arrival: 5.9/10. Mean reduction across a full episode: 1.9 points.

We just analysed 14,919 home physiotherapy sessions in Bangalore. Here's what a full year of clinical data actually looks like 🧵