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ET
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ET
@ecomtalent
Building the next generation of video editors/designers/creative strategists and connecting them with ecom brand owners
Join here → เข้าร่วม Temmuz 2023
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If you're thinking about getting into ecom, read this:
I hate to break it to you...
But you're probably about to spend $10K learning absolutely nothing.
You'll test products. Burn through ad spend. Maybe get lucky and find a winner. Make some money.
And then what?
You didn't learn why it worked.
You can't replicate it.
You can't make winning ads from scratch.
You don't understand the angles that converted or the psychology behind why people bought.
You just got lucky.
Or worse, you copy pasted someone else's funnel and convinced yourself you're an entrepreneur.
In reality, you're just a highly paid VA.
The second that product dies, you're back to $0. With nothing to show for it.
The people actually building something real in ecom didn't start by launching random brands.
They started by learning how to make ads that sell.
And they got paid while learning.
They worked with real brands, saw how scaling actually works from the inside, and built a track record proving they could do it.
Then they launched their own thing.
With skills. With capital saved up. With a real understanding of what makes products sell because they'd already done it for other brands.
If you can make winning ads for someone else's brand, you can make winning ads for your own.
If you can help scale a brand to $500K, $1M a month, you can do it for yourself.
One path builds a skillset that pays you forever.
The other is a gamble that might work once.
Ask yourself:
Do you want to get lucky once?
Or do you want to actually know what you're doing so you can repeat it over and over again?
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Nobody talks about how fast an offer change can move numbers.
Same product. Same ads. Same landing page.
We added a free gift/product and reframed the whole offer around it.
Went from $30k days to $50k days overnight.
Didn’t touch a single campaign.
Didn’t launch new creatives.
Just made the customer feel like they were getting more than they paid for.
That’s the whole game.
Your ads aren’t the reason people don’t buy.
Your offer is just not compelling enough to make them feel stupid for saying no.
A strong offer makes the decision feel obvious.
A weak offer makes the best creative in the world feel like a waste of money.
Most people optimise everything around the offer instead of the offer itself.
Change what you’re giving. Change
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you're a loser because you don't care that you're a loser.
it doesn't bother you.
you have this small hope in your mind that it will just work out.
it's why you can even ENJOY watching TV,
it's how you can enjoy going out with your friends to the club,
it's what gives you the ability to ENJOY talking about absolute garbage.
you don't CARE.
you don't care that yesterday was the same as today.
you don't care that you aren't seeing progress.
it doesn't bother you.
you sleep just fine.
you aren't too stressed to eat.
no progress is NORMAL to you.
nothing changing is OKAY to you.
"it's fine".
your current circumstances don't bother you and that's why they will never change.
you're in a burning building and have become accustomed to the heat and smell of the smoke.
you should run out of the door but your favorite show is on.
oh well.
maybe you'll just burn to death.
your name will never make the history books anyway.
alive loser.
charred loser.
what's the difference?
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