




Mathieu flamini
314 posts

@mathieuflamini
Professional footballer and environmentalist. Co-founder & CEO of GFBiochemicals. @rechemistry_gfb, @Wef Young Global Leader 🌍






Innovation is the New Engine: Corporate Leaders Dissect the Imperative to Reconcile Competitiveness and Climate Transition A critical, forward-looking panel at the Paris Economic Forum—titled "Concilier compétitivité et transition climatique grâce à l'innovation"—dissected the new economic mandate: leveraging deep technological and organizational innovation to achieve both competitive advantage and net-zero resilience. The conversation elevated the climate constraint from a compliance cost to the most powerful driver of industrial restructuring. The distinguished panel featured: @BrisRocher (President, @GroupeRocher) @mathieuflamini (CEO & Co-Founder, @GFBiochemicals) @ElyetteRoux (Executive Vice President, @Nexans_ ) @caromontaigne (Deputy Editor-in-Chief, @HBRFrance ) 🔬 Green Chemistry and Product Decoupling The discussion underscored that the true paradigm shift lies in replacing fossil-based inputs with bio-based materials, necessitating a fundamental rethinking of industrial chemistry and manufacturing processes. Key Insight 1: The economic viability of the transition hinges on breakthroughs in molecular substitution, where performance parity must meet cost competitiveness. Mathieu Flamini (GFBiochemicals): "We've proven that sustainable chemistry is not a compromise; it's a superior, de-risked alternative. The market is moving, but policy must accelerate the adoption curve." Bris Rocher (Groupe Rocher): "For a consumer brand, the climate promise must be embedded in the product's DNA. The consumer's trust is the ultimate premium for biomimicry and circularity." Key Insight 2: Scaling novel materials requires regulatory clarity and secure sourcing of sustainable biomass, turning the supply chain into a competitive moat. Mathieu Flamini (GFBiochemicals): "The next industrial revolution won't be defined by data, but by bio-sourcing and the ability to scale non-fossil carbon derivatives globally." Bris Rocher (Groupe Rocher): "Our commitment to nature cannot be theoretical. It requires decades of sustained investment in land, regenerative practice, and a circularity loop that closes the material pathway." ⚡ Electrification and Industrial Resilience The panelists unanimously identified mass electrification—of transport, industry, and infrastructure—as the most immediate and profound enabler of decarbonization, with a critical focus on the infrastructure that transmits this new energy. Key Insight 1: Achieving climate goals is impossible without a massive upgrade to global power grids and the core components of energy transmission and efficiency. Elyette Roux (Nexans): "The silent revolution is in connectivity. Every kilowatt of renewable energy needs a smarter, more efficient cable to reach the end-user. That is where innovation meets capacity." Caroline Montaigne (HBR France): "The lesson from successful industrial transformation is that leaders must bet big on core infrastructure changes early, treating energy security as a non-negotiable strategic asset." Key Insight 2: Electrification must be paired with digital solutions to optimize usage and minimize peak demand, shifting the focus from simple energy generation to total system efficiency. Elyette Roux (Nexans): "We must move beyond manufacturing to 'smart electrification.' The future of industrial competitiveness is rooted in real-time energy efficiency and grid digitalization." Caroline Montaigne (HBR France): "The challenge is organizational as much as technical. Companies must fuse their digital and sustainability teams into a single, cohesive unit to unlock system-wide efficiencies." Full Video > youtube.com/watch?v=qWeRwV… #ParisEconomicForum #ParisEcoForum #PEF















For over a decade, we had one mission at GFBiochemicals: Figure out how to make everyday products safe and sustainable. Today? We’re proud to say we have the solution. When GFBio started 12 years ago, we dreamed big: Bring levulinic acid and its derivatives to market—a powerful molecular platform (identified by the U.S. Department of Energy!) with the potential to defossilise the petrochemical industry. We explored. We tested. We innovated. • 200+ patents • 10+ years of R&D • Multiple acquisitions And today, we’re launching our breakthrough: RE:CHEMISTRY. So what is it? And why does it matter to you? RE:CHEMISTRY is three things: 1. A cutting-edge technology that turns agricultural waste into plant-based alternatives to fossil-derived chemicals 2. A new value chain that replaces hazardous materials without compromising performance 3. A stamp of safety and sustainability for the products you use daily This is a huge milestone. And now, we’re making it personal. Think about: • Household cleaners • Paints and coatings • Personal care products • Shampoos and shower gels Most of these everyday products still rely on fossil-based ingredients. And after use, those chemicals don’t just disappear… They: • Accumulate in waterways and ecosystems • End up circulating through our bodies We’re changing that. In 10 years, the way you clean your home, wash your hair, and maintain your surroundings will be: • More sustainable • But also cleaner, safer, and healthier for your family At its core, RE:CHEMISTRY is a promise: • For families → No hidden toxins or scary labels. • For manufacturers → Compliance without compromise. • For the planet → A second life for agricultural waste. GFBio is the foundation that made this possible—the engine behind the breakthroughs. But now that we’ve done our homework… We’re moving forward as RE:CHEMISTRY. We’re designing the everyday product of tomorrow. And we’re making chemistry PERSONAL. So remember: For more transparency, look for RE:CHEMISTRY 💚🧪 #RECHEMISTRY


