Prince

HITNRUN Phase One and Phase Two return as part of Prince’s iconic music catalog OUT NOW! Newly released vinyl and CD editions are available at prince.lnk.to/hitnrun, get yours today (ahead of record store day)! 🩵💛

Prince in Minneapolis, circa 1977 🎶 📸: Robert Whitman

On this day in 2006, Prince released his 31st full-length studio album, 3121, another iconic chapter in his legendary catalog. 💜 Celebrate by heading to Prince’s official YouTube channel and watch an unforgettable performance of Lolita Live in Vegas at Club 3121. More to come on 3121 this Fall 2026 prince.lnk.to/princelive

Honoring the incredible women who helped shape the music alongside Prince. This Women’s History Month, we celebrate the artists he collaborated with, shared the stage with, and uplifted throughout his career. 💜

Celebrating Fan Art Friday with the talented work and creativity of fans honoring Prince. 💜

On this day in 1993, the video for Prince's "The Morning Papers" premiered on MTV.

"The best thank you I can give you is to play music."

In an 1985 MTV interview, Prince shared an inspiring message about being judged not for the color of his skin, but the quality of his work.

Rare footage. An enduring legacy. 💜 A timeless performance that continues to resonate, reflecting the artistry and presence that define Prince's legacy.

Black History Month may be coming to a close, but the impact of Black artistry is forever. Prince didn’t just shape music, he redefined it. A fearless innovator, genre-blending visionary, and unapologetic creative force, he opened doors and changed the sound of Black music for generations to come.

Rock and roll is alive, and it has - and always will - live in Minneapolis. 💜

A message that still resonates. This Black History Month, Dear Mr. Man reminds us the fight for social equality is far from over.

Get in the mood for love with some of Prince's most romantic songs! 💜 Which is your favorite?

Rare footage of Prince performing “Adore” in 2011, just in time to celebrate the one you adore. ❤️ Widely regarded by critics and fellow musicians as one of the greatest love songs ever written, “Adore” remains a masterclass in devotion, vulnerability, and timeless romance.

Love is in the air! Celebrate with some of Prince's most iconic love songs including Purple Rain, Nothing Compares 2 U and I Would Die 4 U ❤️ open.spotify.com/playlist/24DDQ…

In 2007, Prince accepted the NAACP Image Award for Outstanding Male Artist. In his speech, he shared some "Food 4 Thought" and an important message about letting musicians be the new gatekeepers of Black music. This Black History Month, his message feels more powerful and necessary than ever.

Did you catch the “I Would Die 4 U” needle drop in the @projecthailmary trailer during Super Bowl LX last night? Watch the visualizer on YouTube now at youtu.be/WAG_0MjW0z0

Throwback to Prince's iconic 2007 Super Bowl Performance, where he performed hits including "Let's Go Crazy", "Baby I'm A Star" and "Purple Rain" ☔️ How are you celebrating Super Bowl Sunday?

“Ego is one thing and money is one thing, but reverence for life and service to others is the key to getting off this planet.”