Prosper Pathway

. @JackdCarts is the only lithium-ion golf cart specialist in Missouri not only that, but they're also the exclusive Evolution EV dealer for the entire St. Louis metro. that's no small feat. so when I searched "four-person golf cart" on google shopping, I expected to see them. what I saw instead was unexpected… > brands with carts on black backgrounds, you can barely make out > fake photoshopped lifestyle scenes > plain white images that all look identical those brands are sitting at the top of the page. but Jack’d Carts isn’t even on the second, third, or fourth page. and the part that's hard to ignore? Jack’d Carts already has images with a blue neon light effect that beats every other brand… > better product > better visuals > more credibility they're just not showing up where the buyers are. i mapped out exactly what I'd change if David Griffith handed me the account tomorrow. > the feed > the titles > the campaign structure and where the real revenue opportunity sits for a brand at this level. here's the breakdown:

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This 30-day AI challenge can help you add an extra ~$1k/month: Day 1: Pick one AI tool to use for the next 30 days Day 2: Learn what that tool does best Day 3: Use it for one real task at work Day 4: Use it to help you write something Day 5: Use it to help you research something Day 6: Test three different prompts Day 7: Save the best prompt you used this week Day 8: Use AI to simplify a task you’ve been avoiding Day 9: Use AI to organize your ideas Day 10: Use AI to improve something you already created Day 11: Learn how to give AI better context Day 12: Use AI on a problem you usually solve yourself Day 13: Use AI to speed up a repeat task Day 14: Build a simple workflow using AI Day 15: Use AI to brainstorm content, offers, or ideas Day 16: Compare weak prompts with stronger ones Day 17: Use AI to make your writing clearer Day 18: Turn one idea into a usable asset with AI Day 19: Use AI to think through a decision Day 20: Use AI to learn something, not just produce output Day 21: Test a second AI tool Day 22: Compare both tools and how they perform Day 23: Use AI to save at least 30 minutes on a task Day 24: Use AI to improve an existing workflow Day 25: Create something faster than you normally would Day 26: Identify one task AI should handle regularly Day 27: Find one way AI can help you make money Day 28: Build your personal AI starter stack Day 29: Write down your top five AI use cases Day 30: Decide how you will keep using AI going forward AI for the win!

Claude + SEO is going to make 10x more millionaires in 2026 than crypto ever did. Don’t miss out this time.

Caught up with a friend of mine and he told me about a $27 supplement he was trying to sell. Amazing product, solid conversion rate, but his AOV sucked. He wanted help with improving ad performance. After one look at his offer page, I told him he was focusing on the wrong thing. Here's what we changed: 1. We gave the customer a choice about commitment level on his offer page. 1-month or 3-month or 12-month supply. Same product, but better value the longer they commit. 2. We matched the upsell to where the buyer already was. Someone buying 12 months already proved they'll spend $200+. But someone buying one bottle is still deciding if the product works. The only viable upsell is a second bottle discount. Nothing else. The result: AOV increased from $27 to $120. 344% increase. No new creative. No new product. Just match the offer to the commitment of the customer. AOV signals a product offer problem before it is ever a paid ads problem.

Lead: "How many leads can I expect in the first month?" Me: "Short answer: 0" long answer 👇 No organic YouTube channel works out magically after 1 month. If it worked that fast, everybody would be a billionaire. I won’t promise you any results, but we’ll always create the best video possible. And keep on doing it, again and again. This strategy has proved itself to work… I had 3 sales calls in the same week and told them all this. → One signed immediately → One said let's revisit next month → The third signed right after the call A beginner agency will try to promise you the world and offer guarantees they can’t back up. It's like an insecure relationship. You have to constantly revalidate this person's feelings. My job is not to save a failed business. My job is to take a high-potential business to the next level through YouTube content.

CEOs come in all shapes and sizes: > Some CEOs see the future but can't manage people > Some manage people but can't see the future > Some raise money but hate operating > Some operate but can't raise Your job as CEO is to know who you are and build the right team around you.

getting a degree is beneficial for 95% of people (coming from a dropout) most people need a stable and singular career path to follow something like: > medicine > engineering > law > finance these all require a degree and they're still some of the best-paying jobs out there entrepreneurship has no career line everything is at your own will and you do things your own way it isn't stable or consistent unless you can make it that yourself if your parents are telling you to go to school, you should probably listen college also builds you up as a person: > networking ability > social network > the ability to actually go outside instead of being an introvert at home starting a business requires money too nothing wrong with going to school, getting a degree, getting a job, and saving up first the only 5% that don't need it are people who can operate non-traditionally or people in trades and labor jobs and all these online gurus pushing "school is a scam, take my course instead" you're doing the same thing at school, you're taking a course If everybody skips school and everybody learns media buying or copywriting, where's the money going to come from? nobody's making 5-10k+ a month if everybody's chasing the same play you need people filling the normal jobs too learn skills, yes but go to school alongside it school isn't a scam

A conversation I've had about 400 times with founders: Founder: My team just isn't executing. Me ($200M+ annual portfolio rev): Are they following a playbook? Founder: Yeah, we have one. Me: Documented? Trainable? Repeatable? Founder: Well, kind of. Me: Then you don't have a playbook. Founder: Okay, but even when we train them, they don't follow it. Me: Have you checked if they're actually using it? Founder: I assume they are. Me: That's the problem. Founder: So I need better people? Me: Not yet. Founder: Then what? Me: You need a system that doesn't require you to assume. Founder: That sounds like more work for me. Me: It is. Once. Then it's less work forever. Founder: What if the system doesn't fix it? Me: Then you'll know for sure it's a people problem. Right now you're guessing. Founder: [silence] Me: Good people don't fix broken systems. Broken systems break good people.

Happy Friday!! I love my Fridays, I use them the reflect on the week and build a game plan for next... pending what is happening with the news! There are some peaks for working remotely! I hope you are taking advantage of that perk! For me? I mean, common, how does this not put a smile on your face, in a morning reflection mood! In case you didn't know, I have a newsletter! Here is the shorten version!👇 This week in social commerce: 591,180 active creators. 2.4 billion views. $129 average GMV per video. An appareal brand went from zero to $750K GMV in a single month using a system anyone can replicate. TikTok has an incentive program called SKM that most brands have never heard of. The brands inside it are playing a completely different game. The Reddit community for TikTok Shop brands is live and growing. Full breakdown is in this week's newsletter. 👇👇👇 Let me know how you use your Fridays! Let's compare notes!

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When someone buys for the first time, their experience in the first 48 hours sets expectations for the entire relationship. If shipping is slow, they assume you're unreliable. If communication is generic, they assume you don't care. If the packaging is cheap, they assume the product is cheap. If the instructions are confusing, they assume the product is complicated. And the opposite is also true. Fast shipping tells them you respect their time. Personalized emails tell them you see them. Beautiful packaging tells them the product is premium. Clear instructions tell them you've thought about their experience. Most brands calculate ROAS on the first purchase and call it a win. But the first purchase is just permission to start a relationship. What happens next determines whether that relationship lasts.

I'm looking for two eCom Klaviyo strategists to join my agency, remotely You'll work directly with me to create the highest-converting emails for successful 7 and 8-figure brands. Apply here: emailengineers.notion.site/We-re-Hiring-K…

If I was a broke business owner with $200 in my account & my goal was to reach $100k/month by summer 2026.. Here's exactly how I'd do it with Claude Cowork:

I left school at 16 to become a plumber while most of my classmates were headed to university. I’m a former mechanical and electrical engineer, now running an ecom brand that did $1.1M in 10 months. This all started at 14 when my mum drove me to get my exam results (and they weren't good) She didn't say a word on the way home, but she didn't have to. I could see the disappointment on her face. The following year, I retook every single exam and aced them. But sitting in a classroom wasn’t for me, and I needed to start building: > So I left grammar school at 16 > Started a 4-year plumbing apprenticeship in London > Moved in with my Aunt and Uncle in Essex during the weekdays, who were the closest people I knew to London > But on the weekends, I went back home to Kent > Monday to Friday, I woke up at 4 am to catch the 5 am train to make it to the jobsite for 7:30 am in London > Spent the better part of my teenage years on construction sites When the apprenticeship was finally over, I thought…"Now what?" That’s when my supervisor pulled me aside. He’d spent his life on construction sites and told me, "You can only work as long as you're worth.” His point was that a physical job like plumbing has a shelf life. I needed to find something that didn’t. That conversation made me start looking for something more. > I applied for a mechanical and electrical engineering role at 20 > The company took me on and put me through university > Graduated top of my class with a first-class honours degree > I’m now 24 years old and qualified. Having worked 8 years in construction But something still didn’t feel right… … I was overworked and underpaid And then Covid hit. Which freed me up to revisit a business model that a friend mentioned to me called dropshipping. > Found Anton Kraly from Dropship Lifestyle teaching high-ticket Google Ads dropshipping > Got hit with his “free training” webinar ad (didn't even know what a webinar was) > They offered a discount at the end: $1,500 if you buy now > Couldn't enter my details fast enough. When my employer called and told me to come back to work. I decided not to go back and go all in on dropshipping (even though my ecom brand hadn't made a single sale) I didn’t even have an ad live yet, but I knew that if I wanted to make this work, I needed to give it everything. So I cut off my income, so there was no plan B. > June 2020: incorporated the company > August 2020: first Google Ads live > Spending $10 per day on ads (I was unemployed and didn’t have much) > 2 weeks later: first sale > 6 months later: $30K/month consistently Then in 2021, I kept scaling and became a coach at Dropship Lifestyle. > Exited the store for $35K and built a Google Ads agency > Ran the agency for 3.5 years at $20-30K/month > Sold my shares in May 2025 to build something of my own Since then: > Launched a new dropshipping ecom brand from scratch > Documented the entire build publicly on YouTube, P&L included > $0 to $1.1M in revenue in 10 months > Maintained 44% net profit margin throughout > Best month (to date): $312K in revenue, $117K in profit > 5 students inside my program have crossed $100K/month What I'll be sharing more of here: > Why high-ticket Google Ads consistently produce 30-50% net profit margins, while Meta produces 10-15% > How to build a real ecom brand from a bedroom with no prior experience > The model I used to go from zero to $1.1M (in 10 months), documented and verifiable on YouTube > What it actually takes to go from $0 to your first $10K month

LinkedIn mistake I see daily: Case 1: A founder with 10K followers can't book a meeting Case 2: A Founder with 1K followers books 15+ calls monthly. - Same expertise. - Same market. - Same posting frequency. Problem with Case 1? They're famous with the wrong people.

Founders are sitting on a 7-figure LinkedIn opportunity. That's why I built this conversion playbook. ↓ It's genuinely the key to unlocking consistent inbound leads. Most founders post content daily. Get engagement. But zero calls book. The effort is there, but the results aren't. Here's why: Visibility doesn't equal conversion. Profile views don't automatically become revenue. Almost nobody optimizes for the conversion part. That's the gap. Here's what the difference actually looks like: Just Posting: → You create content and hope someone reaches out. Full Conversion System: → You turn every profile visit into a potential lead. Just Posting includes: Daily content creation Engagement on your posts Profile views from curious people Follower growth over time Hoping for inbound DMs Full Conversion System includes: Strategic content designed to attract ICP Profile optimized to convert strangers Lead capture funnel with magnets and sequences DM follow-up system for engaged viewers Booking system that closes qualified calls The window to build a conversion system is open right now. In 6 months, the founders who built systems will have: Predictable inbound pipelines Optimized conversion funnels Clients on retainer from LinkedIn alone The ones who kept just posting will still be hoping for DMs in a crowded market. Want more? Join my newsletter: oscarhoole.com -- Repost ♻️ to help someone stop wasting profile views. Follow @TheOscarHoole for more LinkedIn conversion strategies.