Tucker/Hall

The best way to combat fake news is to have a plan to address it. Here are some strategies that can help: 1. Set up Google Alerts for continuous monitoring. 2. Request its removal and send out a counter-message. 3. Respond to those who saw it directly. tuckerhall.com/protect-brand-…

How Tucker/Hall can help elevate your #SEO strategy: 1. Technical website audits. 2. Link building and keyword analytics. 3. Custom content for your site. 4. SEO monitoring. MORE: tuckerhall.com/practices/digi… #digitalstrategy #digitalmanagement #websites

Balancing public + private interests can be challenging. Here are some #PR tips for managing public issues: - Analyze potential risks. - Understand your audience. - Create an issues campaign. - Have a strong online presence. - Have clear messaging. tuckerhall.com/practices/issu…

Public relations or communications graduates often have some of the skills needed to succeed, but will need to learn the rest on the job. Below, we share four of the top #PRskills graduates need to succeed: tuckerhall.com/4-pr-skills-no…

How Tucker/Hall can minimize the fallout for companies facing financial crises: 1. Identify vulnerabilities. 2. Develop a communication plan for a potential or ongoing financial crisis. 3. Assemble and train a crisis management team. More: tuckerhall.com/specialties/fi…

During an aircraft incident, the crisis plan in place from any agency involved should include these three goals for #socialmedia communications: 1. Distribute timely, reliable information. 2. Help manage anxiety 3. Suppress the spreading of rumors. tuckerhall.com/social-media-a…

During a #crisis, a company's #leadership is under the microscope. Everyone is watching them closely to see how they handle the problematic situation. Below, we share some best practices in #crisisleadership: tuckerhall.com/4-principles-c…

Content people want to share should include any of the following criteria: - Social validation - Humor - Informative or instructional content - Alignment with beliefs tuckerhall.com/shareable-cont…

5 principles of #experientialmarketing: 1. The goal is to create memories. 2. Let customers shape the experience. 3. Connect with customers on their level. 4. Focus on the senses. 5. Your marketing is about the experience, not just the product. tuckerhall.com/5-principles-e…

SEO tips to help reach your target audience online: 1. Check your ranking for branded/non-branded keywords. 2. See which of your pages Google ranks. 3. Run a website crawl. 4. Set up branded pages on social platforms. 5. Look at your site’s design. tuckerhall.com/conduct-seo-au…

How to keep your online presence clean, whether you’re job hunting or already employed: - Expect no privacy online at work - Know your rights in interviewing & screening - Keep your politics civil and thoughtful More: tuckerhall.com/how-much-do-em…

5 #publicrelations tactics that should be freshened up, or tossed out: 1. Writing news releases for print only 2. News conferences 3. Media kits, use EPKs instead 4. New Product PR 5. Tracking “hits” versus meeting objectives More: tuckerhall.com/spring-cleanin…

Risk management prevents crises before they happen. By regularly identifying weak spots in your company, you can reduce the risk of a crisis. Here are some types of risks your company might face: - Operational - Perimeter - Strategic - Financial MORE: tuckerhall.com/specialties/ri…

3 steps to help you build a successful #contentmarketing plan: 1. Figure out how you will create your content. 2. Decide the best ways to promote it. 3. Then, identify what resources you will need to succeed. MORE: tuckerhall.com/content-market…

If you’re leading your company through a difficult situation, here are three rules to help you manage personal stress: 1. Prioritize and delegate. 2. Surround yourself with supportive people. 3. Don’t focus on outside criticism. tuckerhall.com/manage-persona…

News releases can get lost in the sea of similarity. How Tucker/Hall’s experienced consultants can help your business achieve its communication and business goals through targeted #mediarelations strategies that connect with the right outlets: tuckerhall.com/practices/stra…

If your company ever faces a crisis, #humanresources (HR) and #publicrelations (PR) need to work together to ensure the best response. While their roles may appear different on the surface, both play critical roles in communications. MORE: tuckerhall.com/pr-hr-departme…

Ways to successfully rebrand a product after a crisis include: 1. Being sensitive to the consumer's perspective. 2. Defending your company when appropriate. 3. Being honest. 4. Doing the right thing, even with a strong reputation. tuckerhall.com/successfully-r… #crisismanagement

There’s no “one-size-fits-all” communications approach for a legal matter, so it's important for your legal team to collaborate with your #communications, #humanresources, and #publicrelations teams to determine the best course of action. For more: tuckerhall.com/how-to-communi…

8 types of content that can help promote your company: 1. Live-streaming video 2. Interviews 3. Controversial content 4. Infographics/Timelines 5. Digital Magazines/Newsletters 6. Contests 7. Behind-the-scenes videos/photos 8. Guest blogging tuckerhall.com/8-types-conten…