Barry Schuler

The most dangerous lie in human history isn’t about food. It isn’t about medicine. It is about sleep. For 200,000 years, humans did not sleep 8 hours. That number was invented in 1938 by a mattress company called Simmons Beautyrest. Before that campaign, the average human slept in two shifts. Historians call it “Biphasic Sleep.” You would sleep for 4 hours, wake up for 2, then sleep for another 4. During that 2-hour window, people would pray, have s*x, write, think, and connect with their families. Some of the greatest works in human history were created in that sacred middle window. Shakespeare wrote most of his plays between 1AM and 3AM during his second wake period. Mozart composed entire symphonies in what he called “The God Hours.” Then the Industrial Revolution needed workers on a fixed schedule. You cannot run a factory on biphasic sleep. So they hired a psychologist named Dr. Nathaniel Kleitman to “prove” that 8 consecutive hours was the biological standard. He faked the studies. He was funded entirely by the mattress industry. And the medical establishment adopted his research without question because it aligned with the factory model. They turned the most creative 2 hours of human consciousness into a “sleep disorder.” They called it “Insomnia.” They medicated it. They gaslight an entire generation that 8 hours of continuous sleep was healthy. They pathologized the exact window of consciousness that produced some of the greatest art, music, and literature in human history. You are not an insomniac. You are experiencing the most natural form of human consciousness. And a mattress company convinced you it was a disease. Stop medicating your genius. Wake up at 2AM. Write the thing. The “God Hours” are calling. ✨🙌🏾💫 © Andre Gonzalves

Tesla FSD had its "Claude Code Moment" at the exact same time (roughly last Nov - Jan) Somehow folks are sleeping on the former, while being aware of the latter My wife and I bought two Teslas over the last quarter because of FSD IT'S INSANE 🚀 (...Next up, the Grok Moment?)

Startup beef is always funny. Years ago, I worked at a marketplace & we decided Craigslist was our enemy. We built narratives around “beating” them, studied their every move, and even shaped internal goals around taking their users. I’m pretty sure they never thought about us once. Later, we shifted our obsession to TaskRabbit. Remember Taskrabbit? We spent so much energy trying to outdo them w/ pricing wars, feature debates, endless comparisons. But in the end, neither of us became a breakout, venture-scale success. The real competitors were the ones playing a much bigger game: DoorDash, Instacart, Uber. We knew those founders personally, hung out with them at the same SF parties, but never saw them as direct competition. Turns out, they were just playing a different sport entirely. I see the same thing today in AI and crypto. Startups beefing over tiny overlaps, chasing small wins. Before you pick a fight, make sure you’re actually in a market worth winning. Otherwise, you’ll wake up every morning obsessed with a game that doesn’t matter.