Digiday

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks. digiday.com/marketing/mark…

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies […] digiday.com/media/adobe-na…

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report. buff.ly/Oe9rKY9

Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy. buff.ly/UvHq9dC

Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following. buff.ly/QHZmkCV

YouTube's Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline. buff.ly/VCA7Vt5

In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform's sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026. buff.ly/9IGmmYQ

The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry. buff.ly/SFq0MXK

An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows buff.ly/npFIlNi

Marketers can optimize creative, frequency and even publishers in real time with effective cross-platform measurement. Partner insights from Cint buff.ly/ISBWfk8

Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong. buff.ly/6lYIAIw

Lord believes the lack of transparency across the agency world is something that AI can improve upon. buff.ly/2TXXgKL

During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations. buff.ly/wQlFu3d

The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand. buff.ly/UiYeeUp

I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out. buff.ly/zriphWI

As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising. buff.ly/swxIGju

What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy. buff.ly/4LQt4JW

Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds. buff.ly/4NAwJH3

Neuro-contextual AI offers a new blueprint for media planning — understanding human interest, intent and emotion in real time. Partner insights from @seedtag buff.ly/aaQbreF

Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio. buff.ly/yF9SXR5