Event Marketer

ICYMI—This week’s hot topics in experiential cover food court cases, dog-friendly deli shops and “X-Files” superfan events. tinyurl.com/5n72nck7

The battle of the brands was real at #Coachella2026. We break down the top experiential tactics across 25+ activations: tinyurl.com/3wy22ed3

Five things we’re watching in #experientialmarketing this week: -Chili’s Big Crispy Food Court 👩‍⚖️ -Woof’s dog-friendly deli shop 🍖 -Pluto TV’s nine-day superfan event 👽 -A verdict in the Live Nation lawsuit 🎤 -Southwest’s Chicago Cubs activation ⚾️ tinyurl.com/5n72nck7

See how Trojan, GEICO, TBS and more drove March Madness hype on-site at the men's and women's Final Four—and beyond. tinyurl.com/74w72h2c

It’s the little acronym with the big impact on your events... In the first installment of our new monthly measurement series, we spoke with a cross-section of #eventprofs from brands and event agencies to hear what makes an #RFP “ROI-driven.” tinyurl.com/bdaxpu56

In honor of today's Boston Marathon, we're kicking it back to the NYC Marathon, and how brands hit the course with stunts, swag and signage... tinyurl.com/yck83v88

See how brands like Trojan, GEICO, TBS and more drove March Madness hype on-site at the men's and women's Final Four—and beyond. tinyurl.com/74w72h2c

💫 Experiential Marketing Trend of the Week—This week we’re talking about aura readings... tinyurl.com/38546ey5

To ensure its human-centric messaging reached multiple audience types, AI company Superhuman hosted an interactive journey through the evolution of communication: tinyurl.com/54358rhr

Whether you’re writing them or responding to them, here are 12 ways to level up your #RFP measurement practice with an “ROI-driven” approach: tinyurl.com/bdaxpu56

While exhibits felt mostly traditional at the NY Auto Show, there were plenty of gems to uncover that may apply to your next event or trade show. Join us for a cruise: tinyurl.com/yy3zxd65

From an AI comedy variety hour, to a journey through the history of communication at #SXSW, Superhuman showed that “AI isn’t always scary, how it can be fun, how it’s not taking over...” tinyurl.com/54358rhr

🏆 The 2026 Ex Awards finalists are in! We’re proud to unveil the highest-scoring campaigns, activations, and exhibits from the 24th annual event recognition program: eventmarketer.com/event/ex-award…

Our editor recaps 7 exhibit trends spotted at Shoptalk 2026. Plus—exclusive insights from three brand-side #eventprofs we spoke to on the floor: tinyurl.com/58pxwx8b

From a themed penthouse suite to an ice skating rink takeover, Thayers is reinventing its social media presence by engaging creators with followings of all sizes. tinyurl.com/3v9495mz

5 things we’re watching in #experientialmarketing this week: -Hard Mountain Dew’s pedicure pop-up for men🦶 -Dog ASMR listening stations 🎧 -HBO’s casino-themed ‘Hacks’ event 🎰 -Sephora’s mishap in Culver City ☁️ -‘Candy Crush’ characters at Inuit Dome 🍭 tinyurl.com/3mna9xdn

160over90, Opus Agency, INVNT... agency acquisitions are skyrocketing. Read the key details, and what execs have to say about consolidating services and specialties: tinyurl.com/454varbv

💎 Experiential Trend of the Week—This week we’re talking about charm bars... tinyurl.com/n8d6fe3p

We sat down with Hitachi’s head of marketing to talk exhibit design, and the strategy behind the brand’s 30,000-square-foot booth at CONEXPO-CON/AGG: tinyurl.com/e75ykwpd

5 things we’re watching in #experientialmarketing: -The Titanic’s haunting revival in Belfast 🚢 -Impossible Foods’ culinary block party 🍔 -Lowe’s Mulch Mobile deliveries 🌷 -EltaMD’s event for top dermatologists ☀️ -A handbag made of... T-Rex Leather 🦖 tinyurl.com/3e52nsfn