Baseline

Most families who leave your facility will never tell you why. They don't want the confrontation. They just quietly move on because they feel your program has taken them as far as it can. Patrick Stanley on why a static program is a silent retention killer.

3-month commitment with only 2 months completed? The system blocks the cancel. Customer has to reach out. You decide whether to make an exception. That's the difference between a policy and a preference.

Most facility owners set up memberships and hope for the best. The better approach: decide upfront how much control you want over cancellations, then let your software enforce it automatically.

Kids grow up. Families move on. Some churn is unavoidable. But churn from loose cancellation policies? That's a setup problem. 30-day notice requirements. Minimum commitment enforcement. The system holds the line so you don't have to chase it.

Friday 3/27 at 11AM CT, Baseline COO Zack Ladner and Chance Beam (Titans Sports Academy) break down how to build player development into a real revenue stream. RSVP Here: share.hsforms.com/2InVVdQ5LRCquC…

$1M+ facilities don't get there by raising prices. They average 24 unique offerings per month. Their customers spend $381/month compared to $263 at smaller operations. That's a 59% gap, and it has nothing to do with what they charge.

$1M+ facilities don't get there by raising prices. They average 24 unique offerings per month. Their customers spend $381/month compared to $263 at smaller operations. That's a 59% gap, and it has nothing to do with what they charge.

There's no secret service that unlocks a million-dollar facility. It's not "run more pitching" or "add hitting programs." The data shows it comes down to how much value you capture from each customer interaction you're already having.

The difference between $1M facilities and sub-$1M facilities isn't what they sell. It's how much each sale is worth. Same events. Same memberships. Same team plans. Higher ticket values across all of them. You need to price and package the ones you already have.

David Ricks III on how he sells trainers on using Baseline: "You keep your full-time job. We handle the backend of your lessons." Zack Ladner built on that: the system eliminates the 7-text-message scheduling dance between parents and instructors.

Our founder Eli put it this way: "Am I gonna be the business? Or am I gonna work on the business and be able to spend time with my family?" That's the question every facility owner hits eventually. The answer depends entirely on what systems you have behind you.

$83K/month $286 average transaction 137 active clients That's it. 137 families paying an average of $286. The math isn't complicated. The operations to support it are.

A lesson cancels. Baseline's AI agent texts your instructor. Instructor says "yes, fill it." Regulars get a text offering the open slot. No phone calls. No wasted space. Zack Ladner walks through how it works.

Replay is up. Worth 45 minutes if you're managing lessons, memberships, or team bookings. loom.com/share/9deee426…

Zack and David from NXT 1UP Baseball walked through how repeat events, the trainer AI agent, and automated membership billing can keep your facility moving without constant manual input. The cancellation refill workflow alone changes how you think about lost revenue.

Last week's webinar covered something facility operators deal with every day: how much of your schedule is running you, instead of the other way around.

and contract acknowledgment at signup, so you're not policing it manually. And there's a live Q&A portion at the end. Bring whatever operational question is keeping you up at night. Send us a message for the registration link.

What does parent education on booking look like when half your customer base has never used your system before? How do you reduce membership churn without chasing people down? Zack will walk through the settings that enforce 12-month commitments, seasonal auto-cancellation,

🚨 LAST CALL 🚨 Tomorrow at 11:15 AM CT, Baseline COO Zack Ladner and David Ricks III (Owner & Founder of NXT 1UP Baseball Performance) are going live to answer the questions facility owners submitted this month.These aren't hypothetical topics.