OneColumn LLC

As a #business owner, is this your train of thought? I “think” we’re doing the right #marketing for our business, but we could be missing something. How do I know if we’re doing the right things? zurl.co/fLEeU #brand #marketingstrategy #B2B #HumanCenteredMarketing

Time to create a new playing field for your #business: You’re not clearly differentiated. Your #UniqueSellingProposition is not unique. Your #competitors are winning customers that should be yours. zurl.co/2m4wh #differentiation #B2B #USP #HumanCenteredMarketing

.#B2B #email #marketing isn’t as easy as it seems. When response starts dropping off, it’s time to shake things up: add value; craft a hard-hitting #subjectline; and more: zurl.co/pSagB #business #HumanCenteredMarketing

Do you hear yourself saying, “I can’t find enough good #leads.” - ? Regardless of your #industry, an investment in #Sales AND #Marketing pays off with leads. zurl.co/awmO4 #B2B #business #HumanCenteredMarketing

With #grateful hearts, we honor the courageous men and women who made the ultimate sacrifice for our #freedom. Wishing you a peaceful and reflective #MemorialDay. ❤️🤍💙 #MemorialDay2026 #thankful #USA

If #business is slowing down or stalled, you’re not alone. Growing a business is hard work. Check out the top challenges a training company – or any #company – faces, and get insight to resolve them. zurl.co/I4XNI #B2B #business #marketing #leads #HumanCenteredMarketing

As a #business owner, you face a lot of challenges trying to grow. Poor leads, flat #email response, “not knowing what you don’t know” to #market your #brand. Get some sound strategies: zurl.co/3Wr3j #B2B #businessgrowth #marketing #HumanCenteredMarketing

It’s great to have beautiful #tradeshow booth graphics, furnishings and #swag. But… our best advice for obtaining results is to create emotion in your booth: zurl.co/9G9hq #B2B #HumanCenteredMarketing #TSNN

Is your #tradeshow #strategy focused on money spent & immediate #ROI? If so, you may be disappointed in the results. Instead, focus on building your #brand, building trust & developing relationships. zurl.co/9zrTA #HumanCenteredMarketing @TSNN_com_US #B2B #business

Staring at your phone during a #tradeshow slow time means you’re missing out. The quality of show #leads is what gives shows value. Start with eye contact, a conversation and meaningful follow-up. zurl.co/XjO3x #HumanCenteredMarketing #TSNN #marketing #B2B

Behind every #tradeshow booth encounter and #business decision is a person looking for solutions, #trust and honesty. Tell your “bad dad joke.” Make a new friend! 😀 zurl.co/CiclH #emotion #customers #tradefairs #B2B #HumanCenteredMarketing

.#Tradeshows are about understanding the long-term opportunities of each booth encounter (@CEIR_HQ). Relationships start with “Hi!” and you never know where that will lead. zurl.co/KER4S #CEIR #sales #BusinessRelationships #B2B #HumanCenteredMarketing

Attendees are at #tradeshows #tradefairs because (1) they want to be there & (2) they’re looking for something. Do that #authentic talking thing & create positive #emotion. zurl.co/aA4ma #BusinessEmotion #brand #B2B #sales #HumanCenteredMarketing

Your #tradeshow booth/stand can become a living, breathing expression of your #brand personality, values and people. Next time, focus on associating an #emotion with your brand. zurl.co/mlZej #tradefair #trust #HumanCenteredMarketing

Focusing only on the financial investment of a #tradeshow misses the valuable human connection. That experience complements your #brand and amplifies it in ways that can’t be replicated. zurl.co/P6uTo #tradefairs #ROI #B2B #HumanCenteredMarketing

Meet. Greet. Profit. Repeat. Trade shows can be revolutionary. Wait. What? zurl.co/tUPfR #tradeshows #business #profit #B2B #HumanCenteredMarketing

If there weren’t many #sales from your last #tradeshow, it might be the show, but it might not. Set reasonable expectations when #exhibiting. Start with our 5 steps: zurl.co/CxEy1 #B2B #exhibitor #business #HumanCenteredMarketing

Regardless of how many #tradeshows you #exhibit at each year, keep your #ICP in mind. Different shows reach different #buyers, even across an industry. Know thy #customer. zurl.co/jcFW7 #B2B #business #HumanCenteredMarketing

.#Tradeshows are full of opportunity but a #business must have a plan to turn foot traffic into conversations and #leads. “Standing there hoping” isn’t a #strategy. zurl.co/ep7xT #B2B #marketing #ROI #HumanCenteredMarketing

It can be tough for a #business to break into an industry. If you’re breaking into or expanding in #learning #training or #CustomContentDev, and haven’t exhibited these trade shows, check this out. zurl.co/5tBs0 #SHRM #ATD #HRTechnology #DevLearn #LearningTechnologies