
💼 M&A Marketing Capability Checklist: Is Your Target's Momentum Real or Borrowed?
✅️ This interactive due diligence checklist extends our March 2026 article, “The M&A Risk of Confusing Market Velocity with Marketing Capability,” by turning its core thesis into a practical evaluation tool for deal teams. Built around the idea that organizational momentum equals structural mass times market velocity, it helps acquirers separate what the market has temporarily granted a target from the durable capabilities the target has actually built. Use this framework to interrogate technology premiums, brand durability, and key-person risk so you can price digital assets as they are—not as hype cycles suggest they might be.
📰 Check out the checklist from ComplexDiscovery OÜ's investments beat at complexd.blog/3PoKzUz.
#MandA #DueDiligence #MarketingStrategy #GoToMarket #MarketVelocity #MarketingCapability


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