Diffraction ๐
471 posts
@DiffractAgency
Creating waves in the influencer marketing industry with data-driven strategies ๐ working in partnership with TikTok LIVE // Join us!๐๐ฝ
I'M PITCHING A "TV SHOW!" ๐บ I'll attend @NABShow and share my vision for an interactive, personality-driven show for linear television and online distribution. I'm excited to showcase my ideas to industry leaders at this event. SEND THE GOOD VIBES! ๐ฅณ
"Just multistream everywhere" Streamers are given this advice constantly, but I've been a streaming strategist for 13 yrs. Multistreaming does NOT make sense for everyone and should not be the standard advice Met with @Joesott last week (awesome guy!), CEO of a streaming agency. He grew a normie creator from 4 -> 400 viewers recently He did this by using the Live Production framework I've been sharing: - build a show with ~3 segments - plan clips intentionally - recurring interstitials to engage with chat **Watch the TBPN video on my YouTube channel for a deep dive into how to build this** The reason multistreaming doesn't always work: - fragments the viewing experience for content that needs cohesive engagement - platforms need consistent effort across multiple features for your account to be picked up in algo (can't post & ghost or stream & bounce) - platforms have different viewers that want different content, your show won't work everywhere Multistreaming is great for data collection and for top 1% streamers, but telling every creator to be on every platform is bad advice If you are a gamer: YouTube, Twitch, Kick If you are in tech: YouTube, X, LinkedIn If you are big personality / strong shorts creator: YouTube, TikTok, IG Everyone should stream on YouTube, the other channels should be determined by audience, platform-content-fit, current audience size 3 platforms will be too much for some shows Stop streaming everywhere & focusssss
Major livestreaming platforms in 2025 โถ๏ธ @YouTube: 56.7B Hours Watched (~47% market share) โถ๏ธ @tiktok_us Live: 35.3B HW โถ๏ธ @Twitch: 18.0B HW, ~10% YoY decline โถ๏ธ @kick: 5.1B HW, fastest growth in the market Full 2025 platform dynamics ๐ streamscharts.com/news/livestreaโฆ
Donโt be afraid to create something you care about. Shoot not even passionate, just show people youโre willing to go a step further. Be a creator not a content copy machine. Learn from top performers and adapt to you, donโt copy a script for views. Watch how soft skills are used to entertain to drive viewership, donโt copy a segment for views.
๐ฅ Thousands of hours of streams get deleted every day. Weโre building a way for creators to finally get paid for what wouldโve vanished. No extra work. No views required. Just value in what youโve already created. ๐ Big announcement soon.
Most creators let their streams, b-roll & footage disappear. We started storing ours, and turned it into $15K+ through private content licensing. It doesnโt rely on views, sponsors, or subscriptions. Just your creativity working harder for you. (See how in the case study ๐)
Tonight's Live over on @tiktok_uk is going to be something special! Come stop by to tune into Monday Night Geo! TikToks number 1 wrestling show! ๐บ๐ธ 1PM PDT ๐บ๐ธ 4PM EDT ๐ฌ๐ง 9PM UK BST ๐ฟ๐ฆ 10PM SAST @geojackhd" target="_blank" rel="nofollow noopener">tiktok.com/@geojackhd
@WWEgames @TripleH @RiyadhSeason #WWE #WWE2K25 #WWERaw
