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History Rhymes
18:30 - The whole idea of the Macintosh was a computer for people who WANT to use a computer rather than learn HOW to use a computer. What Steve meant was the new paradigm is for people who are READY & EAGER to embrace it (and SYNERGIZE IT)
19:24 - The OLDER people all WANT to KNOW HOW it does what it does but the YOUNG people just WANT to KNOW WHAT it CAN do. Huge difference!
User interface - it’s a NATURAL thing that happens. (Aka if it isn’t natural to you, you’re doing something wrong)
21:55 - the making of CHOICES and controlling their OWN destiny using these TOOLS
22:15 - the problem: we’re still ISLANDS and we’re still NOT really CONNECTING these people using these POWERFUL TOOLS, into a FABRIC
22:33 the real challenge: achieve the benefit of BOTH passenger train + automobile. SYNERGY + AMPLIFICATION
24:30 Vision:
1. Powerful TOOL in people’s face(s), easily affordable (low barriers to entry)
2. Integration of NETWORKING + interpersonal computing: pcs couldn’t achieve this, but IPHONE later DID just that
3. SOFTWARE ARCHITECTURE from ground up - laying the foundation (ecosystem) for what was waiting ahead
25:50 - PLATFORM software is the bottleneck to what future APPLICATIONS can STEM FROM (rise/springboard from)
30:05 - Seamless transition
31:12 - means rather than an end
34:00 - PARADOX: to make a TOOL easier to use you needed a more powerful TOOL in the first place. I actually think this is a paradox within a paradox! (The USER of this tool defines how easy it is to use it)
37:22 - The people who really did it are the ones who worked through the hard intellectual problems as well
47:52 - Market research can only tell you what your customers KNOW, but not what they don’t KNOW yet. (USER nuance + TIMING matters)
49:00 - How has it changed our daily lives? Steve was VERY disappointed in this question. The right person to ask is YOURSELF.
50:00 - Steve could only answer things the interviewer WANTED to hear
50:31 - Steve really wanted to express: “You could only GET what I’m saying if you knew what I was thinking, but you couldn’t get what I was thinking despite me speaking my heart out for 50 minutes”
The difference is understated.
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