Event Marketer

Hip-hop musicals, cryptic pies, off-roading on Congress Ave. and ’90s nostalgia... Get your SXSW inspo here.👇 tinyurl.com/22fnc3bs

News Brief: This week’s hot topics in experiential cover Delivery Runners, a Crust Connoisseur role and finding your “color season.” tinyurl.com/538xernm

From a flipped mountain to a fruit Eiffel Tower and floating carts, #EuroShop once again lived up to its claim as “Global Retail Festival.” tinyurl.com/2wdzshf7

Making soccer more accessible is at the heart of Walmart’s #MLS play, so for opening weekend, the brand worked with Apple TV on a kickoff fan event. tinyurl.com/5bx6tvtc

At Natural Products Expo West, creative sampling, floating product props and stadium-style storytelling were just a few ways brands brought flavors and functionality to life: tinyurl.com/2rprxxus

5 things we’re watching in #experientialmarketing: -Taco Bell’s third annual Live Más LIVE 🪩 -Tully celebrates bartenders for St. Paddy’s 🍀 -Sally Beauty’s COLORFest 👩‍🎤 -Postmates’ marathon “delivery runners” 🏃🏽‍♀️ -Pizza Hut's "Hut Crust Connoisseur" 🍕 tinyurl.com/538xernm

For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big biz. See how data-driven tactics and a mobile tavern are giving the brand an edge: 🍀tinyurl.com/3bkja7vp

How can brands use Pinterest’s vast amount of user data to inform their events? The social platform’s head of experiential shares five pointers. tinyurl.com/yfh43sw8

🍵 Experiential Trend of the Week—This week we’re talking about tea time... tinyurl.com/muj652at

As the FIFA World Cup approaches, Major League Soccer's CMO is betting big on experiential tactics and community events. tinyurl.com/mrapxzpx

Hertz is betting on its “Gold Squad” of trained retrievers to relieve travel stress—and embody the ease of its rewards program. tinyurl.com/5bahamut

News Brief: This week’s hot topics in experiential cover nostalgic gutter parties, “Pollen PuttPutt” and Studio Yet. tinyurl.com/4h2k4nh6

🎙️ New Event Peeps podcast episode dropped! Melissa Vilders of SAP encourages fellow #eventprofs to lean into self-care, and shares the mindset shifts that can create more impactful events without sacrificing personal well-being. Listen here: tinyurl.com/bdhvv72n

Live-action machinery challenges, anyone? Here’s how brands crushed it at showing off heavy equipment and job-site innovation at CONEXPO-CON/AGG: tinyurl.com/3aeh9h3c

As the FIFA World Cup approaches, Major League Soccer (MLS)'s CMO is betting big on experiential tactics, and community events. tinyurl.com/mrapxzpx

For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big biz. See how data-driven tactics and a mobile tavern are giving the brand an edge. ☘️ tinyurl.com/3bkja7vp

Walmart hyped soccer fans before the first LAFC match with a celebration that spanned a tunnel walkout experience, merch customization stations and a ball throne. 👑 tinyurl.com/5bx6tvtc

5 things we’re watching in #experientialmarketing this week: -Zyrtec’s Pollen PuttPutt on the PGA Tour ⛳️ -Peacock’s ’90s-era party for S2 of “Ted” 🎳 -Lululemon’s mindfulness-themed gym 🧘‍♀️ -Hulu's post-apocalyptic zone 🪖 -BuzzBallz’s gacha machine 🤩 tinyurl.com/4h2k4nh6

📣 New episode of The Brief, Live! Our editors recap a few top experiential stories from February: 🏒How are sponsors carving out spaces with fans? 💄Which brand got Juanita to buy a lip tint? 🍽️ What really happens inside your dishwasher? Find out: tinyurl.com/2788x79z

Ahead of Major League Soccer (MLS)'s home opener, longtime sponsor Continental rolled out a mobile living room that tapped into the ritual of viewing “Sunday Night Soccer" at home. tinyurl.com/2vdwhfc7