GeoPoll

Dar es Salaam! Our own Frankline Kibuacha is speaking at Marketers' Night Out this Friday on "Breaking The Curse Of Vanity Metrics" a conversation every marketer needs! 27th March | 4PM | Dar es Salaam Serena Hotel Don't miss out. #MarketersNightOut #GeoPoll #MarketingAfrica

Our Research Manager Joy Masimane will be speaking this Friday at #WiReNairobi She’ll share insights from the GeoPoll Africa Gender Survey 2026, highlighting the gap between support for gender equality and lived realities in workplaces and economic opportunity. #WomenInResearch

Eid ul-Fitr Mubarak. May this joyful day bring peace to your heart, happiness to your home, and blessings that stay with you throughout the year. #Eid #EidMubarak #Eid2026

GeoPoll's Africa Gender Survey 2026 provides a comprehensive assessment of gender equality perceptions, lived experiences, and attitudes across Africa; surveying 2,420 respondents in the lead-up to International Women's Day 2026: geopoll.com/blog/the-gende… #GenderEquality #GeoPoll

#IWD2026 79% of Africans surveyed know it's IWD, and 68% plan to take action. People aren't just aware. They're ready to move. Our Gender Equality Report drops soon, with insights from Kenya, Nigeria, South Africa & Egypt. 👀 #InternationalWomensDay #GeoPoll

We are excited to share that our very own Frankline Mwenda Kibuacha, , will be taking the stage at Marketers' Night Out Nairobi Edition this Friday! Frankline will be speaking on"Breaking The Curse Of Vanity Metrics" a conversation every marketer needs to have. #MarketersNightOut

We are thrilled to be part of this year's ISA Conference today, our Regional Director JP Murunga took the stage to break down what mobile gaming's rise means for brands in 2026. Attention is shifting. Spending power is following. Are brands ready? #GeoPoll #ISAConference

Great lunch in Nairobi with part of the GeoPoll team and our CEO, Nick Becker. A chance to reflect on the lessons and growth 2025 brought, and get excited about what 2026 has in store. Always a reminder that the best conversations (and ideas) happen outside the meeting room. #GeoPoll #TeamGeoPoll

Nigeria Top Trends 2026 is on January 29th! GeoPoll is excited to join MediaReach OMD, The Lagos Business School and the National Institute of Marketing of Nigeria (NIMN) to share insights on the trends shaping marketing this year! Sign up here: hubs.ly/Q03_7gCc0

A new year, a new page. Let's write a story of resilience, innovation, and extraordinary achievements in 2026! #HappyNewYear

May the joy of Christmas fill your heart and home with happiness. Merry Christmas and many thanks for your continued partnership this year. #MerryChristmas #MerryChristmas2025

Africa’s Digital Future Unfolds at MWC Kigali: Reflections from GeoPoll This year’s MWC Kigali highlighted the rapid evolution of Africa’s digital ecosystem, and the central role AI is playing in that transformation. Our Regional Director for Africa, John (JP) Murunga, attended the event and shared key insights that underscore where the continent is headed. Key reflections from JP: AI is now a core driver of innovation across sectors including fintech, agriculture, health, and public services. The need for high-quality, localized data is growing fast. GeoPoll’s 450,000+ hours of verified voice recordings in 100+ African languages are helping power ethical and inclusive AI solutions. Mobile-first technology continues to lead Africa’s digital growth, enabling new products, services, and opportunities at scale. At GeoPoll, we’re committed to ensuring that African voices and realities remain central as AI accelerates across the continent. Read JP’s full reflections here geopoll.com/blog/mwc-kigal… #MWCKigali #AfricaTech #AI #DigitalTransformation #GeoPoll

GeoPoll is hiring a Tonga-based consultant to lead the implementation of a large-scale Computer-Assisted Telephone Interviewing (CATI) survey. The role includes recruiting and managing CATI operators, supervising day to day operations, and ensuring high-quality data collection. Requirements: • Experience managing CATI, call center teams, or field research • Strong leadership, training, and coordination skills • Fluency in English and Tongan • Excellent reporting and problem-solving abilities • Familiarity with mobile data collection platforms is an advantage Learn more about the role and apply here: hubs.ly/Q03WnDVT0

Last week, we launched the new Seed Marketing Report during the SMIA workshop with partners from across the seed sector held in Machakos, Kenya. Today, we are pleased to make the full report publicly available. Developed in partnership with Resourced, the study covers three waves of research (2023–2025) across Kenya and Uganda, exploring how farmers discover, evaluate, and adopt improved maize and bean seed. It unpacks everything from seed sources and barriers to adoption to digital behaviour, social media use, preferred engagement channels, and variety switching trends. Download the full report and interact with the dashboard here: hubs.ly/Q03W19YZ0 We hope these insights support seed companies, agrodealers, development partners, and policymakers in building stronger, more responsive seed systems that serve farmers better. A big thank you to partners in the SMIA program the Gates Foundation, AgNexus Africa, CIMMYT, and to the farmers and field teams who made this research possible.

GeoPoll is proud to support the Women In Research (WIRe) Nairobi End-of-Year Dinner Celebrations. As champions of women driving insight, innovation, and impact across Africa, we are excited to join this year’s gathering and celebrate the milestones achieved by the research community. Our Product Director, Tabitha Muhoro, will be on stage to share perspectives on the changing landscape of research and the role technology continues to play in shaping better, more inclusive data for decision-making. Her voice represents the brilliance and leadership of women across our team and the wider industry. We look forward to connecting with fellow practitioners, learning from one another, and closing the year with intention and inspiration. If you will be there, come say hello to the Ladies of GeoPoll.

What is TuuCho? The world of consumer behavior is increasingly changing, and businesses can no longer afford to rely solely on historic data or post-campaign analysis. They need answers now, while decisions are still being made and campaigns are still live. GeoPoll’s TuuCho is the answer to this need for immediacy. TuuCho is a cutting-edge behavioral measurement solution that delivers real-time, in-the-moment behavioral insights directly from consumers across Africa and beyond. Unlike traditional surveys, which rely on recall, TuuCho captures the truth of behavior as it happens. This unlocks accurate insights into media consumption, digital campaign exposure, brand interaction, and even footfall at specific retail outlets. To learn more, visit: geopoll.com/tuucho/ #TuuCho #ConsumerInsights #Data #Research #GeoPollSurveys

Introducing Senselytic: where numbers meet narrative! Traditional surveys tell you what. Senselytic tells you why. GeoPoll’s new AI-powered solution analyzes open-ended, authentic responses to uncover key themes, sentiment, and verbatims, all at scale. No need to redesign your survey, simply add Senselytic and capture the human stories behind the data. Perfect for: • Market research and brand perception studies • Development and citizen feedback programs • Multi-language or low-resource language markets With Senselytic, you get insights that go beyond numbers, turning responses into stories that drive action. To learn more: hubs.ly/Q03RZXQF0 #Research #GeoPollSenselytic #AI #QualitativeInsights #MarketResearch #GeoPoll #Senselytic

Traditional quantitative surveys, as we know them, capture what people think, but not why. For that, researchers have to conduct qualitative surveys, which can be costly, time-consuming, and operationally complex. GeoPoll Senselytic changes that. #Senselytic

What if every survey could tell you why people think what they do? Introducing GeoPoll #Senselytic - an AI-powered extension that turns regular surveys into deeper conversations, analyzing open-ended responses in real time: hubs.ly/Q03RZXQF0 #Research #AI #Insights

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