Let Luce 🖤

This one is going to be huge! Celebrating not only my birthday but 30 years of Resi! More details to follow later this week! kick.com/LetLuce #kickstreaming #streamer #gamergirl #horror #horrorgames #indiegames #residentevil

100M is a fun milestone and I’m proud of how far our team has come. But ultimately it’s a vanity as we aren’t where we need to or should be. The truth is we haven’t removed the beta tag from our logo for this reason. When we launched Kick, we rushed to market. We knew the opportunity was there and we went for it. But the reality is we shipped with weak plumbing, purchased tech and lacked experience in streaming. We’ve spent the better part of three years paying for that, quietly rebuilding from the ground up while trying to keep the lights on and the platform growing at the same time. That work is almost done. The foundation and team is more solid now. And that means we can finally start moving with the force and direction this platform deserves. We know our app sucks, we’ve got it to a point where it’s almost crash free but the experience is weak. We are taking our time to rebuild this fully native from the ground up and I have been personally involved in this project to ensure its success. Don’t worry we aren’t going to pull a twitch here and full tiktokify. On the creator side we ended all our Saudi level contracts that gave us short term growth and buzz at the expense of longevity and good content. We’ve vastly improved our unit economics while steadily growing viewership and it’s allowed us to invest in steady growth of our kick partners via clipping and KPP. We’ve removed and rejected thousands of accounts from KPP over the past few months for viewbotting and system abuse. We’ve deleted tens of millions of fake spam accounts. Our next step is to correct the system so real creators with real communities will not have to compete against bots or rely on staff favoritism for discovery. We’re actively rolling out our V1 algorithm (10% of users so far) that will make Kick the best long form streaming platform for authentic engagement and discovery. We have started rolling out ads but you may have not even noticed because we are doing our best to make it as non-obtrusive as possible. It’s our commitment to find ways to make this a sustainable business without extracting from our streamers and user experience. 100M users on a broken foundation was the hard part. For what comes next we’re ready and more motivated than ever. @StakeEddie and I have invested close to $1b into this because we are insanely passionate about this business and believe in the future of streaming. We’re determined to see this through 👊🏽

@BijanTehrani I love the honesty of these posts this is such refreshing and great news to hear! An amazing achievement of 100m. Here’s to growing even further!

Day 51 of this never ending Subathon! And I’m super excited to dive into @daloarstudios Occultist! Let’s get it! LIVE NOW @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

We started in February and here we are day 50 - I've lost count of hours haha - nearly 3000 subs later and we are still going! Come celebrate! It's been a journey! LIVE NOW @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

GOOD MORNING! HAPPY THIRSTY THURSDAY! You ready for some more chaos! Could this be my last full day?! Come say hi! LIVE NOW ONB @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

Continuing my Sherlock journey. STILL LIVE! Come say hey! LIVE NOW ON @kickcommunity kick.com/LetLuce #streamer #kickstreamer #streaming #sherlockholmes #indiegames

BIG NEWS GUYS!!! Kick Horror Club is evolving... We are now the Horror Creator Collective and we are including creators from ALL platforms! Love Horror Games? Horror Content? Get over here and be one of the first to follow the new twitter... New discord coming soon! x.com/TheHorrorCC #horrorcreatorcollective #hcc

THE GAMES AFOOT! TODAYS SHERLOCK DAY - DAY 48 OF MY INSANE SUBATHON! LIVE NOW ON @kickcommunity kick.com/LetLuce #streamer #kickstreamer #streaming #sherlockholmes #indiegames

IT'S A SCREAM BABY! WE LIVE ON DAY 47 OF THIS NEVERENDING SUBATHON! 28 HOURS LEFT ON THE CLOCK! LIVE NOW ON @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

This subathon has been wild on Day 46 - had to take a couple of pause days due to family events but now I have nothing for the rest of the year....so how long will this go?! LIVE NOW ON @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev

Recreating this AI face paint look today on DAY 45 of my Subathon! LIVE NOW ON @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

DAY 44! Time for some SPOOKS! LIVE NOW ON @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

@redtoriistudio I would be so so interested in this! I have such a passion for indie game horror and this makes me so excited to hear you talk about this! Ohhhh exciting!

You may have noticed from the demo that the game is designed with voice acting in mind. I’ll be looking for voice actors very soon 👀 Would you be interested? #indiehorror #voiceactor #horror #indiedev #ue5

HERE WE GOOOOOO! DAY 43!! CAN WE MAKE IT DAY 50 of this subathon?! What you reckon @StakeEddie LIVE NOW ON @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

Back at it again on DAY 42 of my SUBATHON! Today is going to be a bit of a break from horror to jump into the new @LifeIsStrange Theses games hold a very special place in my heart so I hope this is good <3 LIVE NOW ON @kickcommunity kick.com/LetLuce #streamer

I’m just back from @DreamHack and I’m bloody exhausted BUT I HAVE A SUBATHON TO CONTINUE! Day 41 I need help! LIVE NOW ON @kickcommunity kick.com/LetLuce #kickstreaming #horror #horrorgame #indiedev #indiegame

Birmingham… we’re not done yet 😏 See you next year! 🗓️ April 2-4, 2027 📍 The NEC #PlayLouderTogether

@JaydeePlayz1 Happy belated birthday sweet! Hope you had a lovely one! Xx

Happy birthday me

@sweetshaynaxx @DreamHack @xboxuk Yea she did! Queen 👸

Holyyyyyyy, what an amazing three days at DreamHack Birmingham! I met some of the most incredible content creators and their communities and the cherry on top was winning an Xbox 🥹 Thank you for having me @DreamHack and @xboxuk #DHBirmingham #xbox ❤️❤️❤️❤️❤️❤️❤️

@SiiL1989onKICK Hope you had a gooden Si! Happy birthday!

It’s my birthday!! 37 years young today! We will be live tonight around 7pm UK 💚