Optimisable 🔬⚙️👨‍🔬

eicker.marketing »If you can't #measure it, you can't #manage it.« Online analytics, optimisation, marketing. Mastodon: @marketing" target="_blank" rel="nofollow noopener">mastodon.world/@marketing Telegram: t.me/eickermarketing Twitter: twitter.com/optimisable eicker.marketing #SEM #SEO #SEA #SMM #SMO

eicker.marketing #performance #marketing @marketing/116294945208513766" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Apple is introducing advertisements to its Maps app as the company seeks to expand its advertising business. Brands will be able to target users through Maps search function and Suggested Places feature. T…

eicker.marketing #performance #marketing @marketing/116294469202456624" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Reddit has emerged as a significant marketing channel following its 2024 IPO. The platform hosts engaged communities organized into topic-specific subreddits, with recent updates including expanded shoppin…

eicker.marketing #performance #marketing @marketing/116293992223605232" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… CMOs face the shortest C-suite tenure at just 4.3 years on average, with nearly 80% either unwilling or hesitant to collaborate with CFOs. The core problem is misattribution bias, where marketing is judged…

eicker.marketing #performance #marketing @marketing/116293523824819852" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Cart abandonment sits at 70% globally, yet most retailers treat it as a traffic problem when it is fundamentally a trust and friction issue. The checkout experience determines whether visitors convert or l…

eicker.marketing #performance #marketing @marketing/116293111539073391" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Performance marketing captures demand but does not create it. When brands lose the capacity to generate meaning at scale, growth stalls. Many brands end up on a plateau of indifference - known but not diff…

eicker.marketing #performance #marketing @marketing/116292581404332542" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Publishers have lost nearly half their organic search traffic since AI Overviews launched in 2024, with the decline accelerating to 42% by late 2025. Rather than adapting, the SEO industry is busy building…

eicker.marketing #performance #marketing @marketing/116292105413350456" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Google Analytics has launched Scenario Planner and Projections, two new features to help advertisers plan and monitor paid media budgets across channels. Scenario Planner models budget allocations to estim…

eicker.marketing #performance #marketing @marketing/116291642224079239" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… First-party data was promised as the solution to fading third-party cookies. But owning customer data does not mean you understand customers. Records become stale. Emails go inactive. Lists appear healthy …

eicker.marketing #performance #marketing @marketing/116291162199667226" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Google Analytics has launched Scenario Planner and Projections, two new features to help advertisers plan and monitor paid media budgets across channels. Scenario Planner models budget allocations to estim…

eicker.marketing #performance #marketing @marketing/116290719808507055" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Unilever's chief growth and marketing officer has unveiled Desire at Scale, a strategy linking culture, community, and commerce to help brands connect with consumers more authentically and at speed. The ap…

eicker.marketing #performance #marketing @marketing/116290340021921437" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Salesforce Agentforce is the third wave of AI, representing a shift from copilots to autonomous agents that actively drive customer success. The platform combines Agent Builder, Model Builder and Prompt Bu…

eicker.marketing #performance #marketing @marketing/116289762036524861" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Chasing better ROAS often reduces reach and future pipeline. Marketing teams optimise for efficiency metrics like return on ad spend, but this can cap volume and stall growth. The solution: split growth ta…

eicker.marketing #performance #marketing @marketing/116289410537837795" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Research analyzing 1.2 million ChatGPT responses reveals that around 30 domains control 67% of AI citations in any given topic. Healthcare and CRM show the lowest concentration, offering new entrants reali…

eicker.marketing #performance #marketing @marketing/116288356614477464" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… AI-powered shopping is becoming mainstream, with 42% of US shoppers saying ChatGPT gives better product recommendations than traditional search. But consumers draw clear lines: 70% … martech.org/why-ai-persona…

eicker.marketing #performance #marketing @marketing/116287398307154112" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Forrester reports B2B event teams face mounting pressure as budgets stagnate while costs rise. Around 60% of organisations report flat or declining event budgets, with 71% expecting higher costs. AI is eme…

eicker.marketing #performance #marketing @marketing/116286918126142842" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Martin Sorrell discusses how AI is reshaping agency operations and client relationships. He comments on the Publicis-Trade Desk dispute and Omnicom's takeover of IPG, calling it 'brutal'. Sorrell predicts …

eicker.marketing #performance #marketing @marketing/116285969141711672" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Zeta Global has launched Athena, an AI-powered marketing system that unifies identity, data, and activation. The platform leverages Zeta ID to connect first-party data across channels and deploys AI agents…

eicker.marketing #performance #marketing @marketing/116285497725867843" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Agencies need to adapt to the agentic AI era as search evolves from typed queries to conversational interactions with AI systems that understand intent and take action. A new playbook outlines how SEO beco…

eicker.marketing #performance #marketing @marketing/116285029868287440" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… Research finds that telling AI models they are experts backfires on knowledge-heavy tasks. A study shows persona prompts like 'you are an expert' improve tone and formatting but reduce factual accuracy on …

eicker.marketing #performance #marketing @marketing/116283616018547045" target="_blank" rel="nofollow noopener">mastodon.world/@marketing/116… CFOs are questioning martech spend as budgets stay flat. Vendors pitch consolidation as the answer, comparing five contracts to one. But their ROI models miss the hidden costs that make the real price up t…