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🏎️ Lamborghini enters the gaming world like never before. The brand has launched its Fast ForWorld Experience inside Fortnite — creating a fully immersive, always-on virtual world where players can explore, race, and interact with Lamborghini’s iconic design.

📣 A big step forward for automotive materials Bridge of Weir Leather has unveiled BioPRO, a protein-based seat foam designed to replace traditional fossil-derived materials. #AutoIndustry #Innovation

Growing fast but feeling stuck? If your business is dealing with disconnected systems, manual work, and limited visibility.. you’re not alone. That’s where PC Bennett comes in. We help you align your technology with your business goals from strategy to implementation and beyond.

🔊 New sound is coming to the aftermarket! BOSS Elite unveils its new speaker lineup at MasterTech Expo 2026 — bringing upgraded sound and performance to car audio builds! #CarAudio #MobileElectronics #AutomotiveNews

🚛 Aftermarket partnership announced: Meyer Distributing will provide exclusive U.S. wholesale distribution of the ARB Ascent Truck Cap from ARB 4x4 Accessories—bringing the product to retailers nationwide. #AutomotiveNews #TruckAccessories

🏁 Racing meets sustainability. Firestone is bringing its advanced ENLITEN technology to Firehawk race tires for the 2026 season of the NTT IndyCar Series. A big step forward for both performance and sustainability on the track. 🏎️💨 #AutomotiveNews #Motorsports

🚗 Aftermarket shakeup: BMR Suspension has acquired Heidts Suspension—bringing together expertise in both late-model performance and classic muscle suspensions. #CarCulture #AutomotiveNews

LIQUI MOLY and Black Falcon Motorsport have announced a long-term motorsport partnership beginning in 2026, with plans to compete in top endurance races at the legendary Nürburgring Nordschleife. Expect speed, precision, and a lot of action.

Many automotive companies are still managing operations with spreadsheets, disconnected systems, and manual processes. That means missed opportunities. At PC Bennett, we help automotive businesses upgrade their operations with powerful ERP solutions. hubs.ly/Q045TJnL0

🛻 Storyteller Overland unveiled its impressive Tour Mode adventure van lineup for 2026 — designed for life on the road with premium features that make exploring effortless and unforgettable. Whether you’re chasing trails or weekend getaways, this van is built to go wherever.

The F1 Arcade is heading to Chicago’s River North in 2026, bringing immersive racing simulators, competitive gameplay, and next-level entertainment right to the heart of the city. Get ready to experience the thrill of Formula 1 like never before! 🇺🇸🔥 #F1Arcade #AutomotiveNews

TMI Products is shifting into the late-model interior game with a brand-new leather line for newer vehicles. That means premium comfort, refined style, and custom fitment designed specifically for the rigs hitting today’s roads and show fields. 🚘✨ #AutoNews

💫 PC Bennett had an incredible time at Women in Auto Care last week! Networking, learning, and hearing from powerful women who continue to shape the automotive industry — we’re inspired and energized. 🚗🔥 #WomenInAutoCare #AutomotiveCommunity

🔥 Big Product News! Hot Shots Secret is growing its reach — now available at Tractor Supply Company stores nationwide! That means more performance additives, cleaners, and fuels are getting into the hands of truck, diesel, and performance fans everywhere. 🛻💥 #AutoNews

Mini Legends in the Making! Hot Wheels and Mattel Brick Shop have teamed up to bring the Aston Martin Vantage GT3 to life in brick form! This collectible build captures the spirit of the track-ready GT3 machine and is perfect for fans of cars, toys, and automotive culture alike.

The NASCAR Racing Experience just revealed its 2026 schedule at 18 iconic tracks across the U.S. — including Daytona, Talladega, Bristol, and more! Whether you’re behind the wheel or cheering from the stands, this season is shaping up to be unforgettable. 🚗💨

The 2026 High Performance EXPO has just released its education lineup, featuring workshops, certifications, expert sessions, and hands-on demo. Whether you’re building skills or growing your business, this year’s agenda you won't want to miss.

🚗 Did You Know? According to a new survey, adding paint protection film (PPF) to your vehicle can boost its resale value by up to 15% — protecting paint while protecting your wallet at sale time. 📈✨ #AutoNews #CarCare #ResaleValue

Turn 14 Distribution has added Maxxis Tires to its catalog, giving dealers access to sought-after powersports and light-truck rubber. From trail-tearing Roxxzilla to aggressive A/T and M/T options, Maxxis brings serious performance to the lineup. #Maxxis #AutomotiveNews

DIESEL Motorsports is leveling the playing field — gas pickup trucks are now officially welcome to compete at its events in drag racing, sled pulling, dyno and Show-N-Shine competitions. No matter what you’re running under the hood, bring the power and the passion. 🛻🔥