trevor devooght
1.8K posts

trevor devooght
@_devtrev_
gone to the other place mostly
UK Sumali Mart 2010
123 Sinusundan91 Mga Tagasunod

@JoelKlettke I hear your drama, dashes and all.
People are scared to lose out. That’s why we hear all about formulas. They suck. Nielsen couldn’t figure out how the brain works so why do others think they can? Just try stuff till it clicks and then let it roll.
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Copy is not good because you like it.
Or your boss likes it.
Or you customer 'likes' it.
Copy is good when it works.
That is literally the only barometer.
It can sound cheesy. It can be cringey. It can be 'too salesy' or 'too vague' or 'too aggressive' or 'too campy' or 'too' anything.
Copy is good when it makes money.
It is bad when it does anything else.
It is not poetry. This is not an art contest.
If an AI-generated variant makes more money than your handcrafted magnum opus, you just got beat.
If you make more money than the machine, you just won.
That's all—ALL—there is to it.
Em dashes for drama.
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@brady_h What is the matter? We’re talking about a practice that, in some form, reaches back millennia across several societies. The proof is in the living and not yet the science. I’m with you, Brady. Let folks have cold water and leave the deep thoughts at the shoreline, says I.
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It ain’t that deep Steve. 😅
Steve Magness@stevemagness
I'm convinced that cold plunges have taken off partially because: People feel numb. The world and our phones make us tune out our inner world. Jumping in cold water forces us to feel again. It's a temporary solution to ignoring our inner world.
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@Predamame If you’re not a hurdler or a pole vaulter, get out of the pole barn.
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@Predamame Are the treadmills fully funded? How are officials certified? Any sponsors? Omg the admin of this…
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@SaulChogman_ @BretDevereaux @PetreRaleigh That’s not the point. The word “seems”encompasses the intelligence problem of eugenics. People who are willing to set aside ethics because stuff seems a certain way give themselves permission to think awful things so they can pretend to be first to the table of human salvation.
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@kenschenck A key problem with the culture of Modernism was its assumption of objective truths where they weren’t proven. Humanity doesn’t follow a linear evolution. If the Enlightenment gave us anything, it’s the ability to hold competing views in tension as we search for firmer ground.
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@kenschenck That may be true in theory. In practice postmodernism has helped people to live more authentically than they had been. This is, ironically, objectively better than the requisites of modernism whose orthodoxies suppressed personal reflections that diverged from established norms.
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Postmodernism seems to have won in the early 2000s. Both liberal and conservative alike threw out the notion of objectivity. Who will take up the mantle of Spock-like truth-seeking in the next generation? Submission to the cold, hard truth no matter what. #newEnlightenment
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Am interested in making a Freakonomics Radio episode about the idea of hiring your critics. We know of a few examples from recent-ish history but am looking for more, and more recent, and also anyone who has thought hard about how/why to hire (whether in govt., arts, business, etc.) a smart opponent/rival. All feedback welcome, thank you!
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@stevemagness Not a surprise. It takes an experienced broadcaster working closely with organisers to make these things go off just OK. I worked Tyson v Jones and Holyfield v Belfort, not amazing events, but they ran fairly smoothly because FITE.TV ran a tight operation.
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@_devtrev_ Hi Trevor, land doesn’t need to be in your ownership. As part of the evidence for the new Local Plan, we are required to assess whether sites can be delivered so it is helpful if as much detail as possible is provided.
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@BretDevereaux It won’t happen, but not just for the fact of GOP realignment. Zakaria says that the entire administration will likely run better bc loyalists aren’t fouling initiatives they agree with. Priebus and the generals were never that loyal to POTUS so he got little done.
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@_devtrev_ Hi Trevor, the more information we have, the better.
For example, if you know a particular person with a certain breed of dog who visits an area or park at a regular time of day. We can then assign our enforcement officers to visit at that time.
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💩 We want everyone to be able to enjoy our open spaces and to walk the streets without fear of treading in dog poop.
👨⚖️ Two more people found not to clear up after their animal were fined at Folkestone Magistrates’ Court on Friday ➡️ folkestone-hythe.gov.uk/news/article/2…

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@jem_arnold What is the value of mapping social langauge onto a technical paper? Surely the audience (institutions, NGBs, coaches) are the ones who need to interpret it for end users, not scientists.
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@NewYorker What can you say? Some people want to be ruled. It’s hard to examine one’s beliefs because then they might have to, y’know, do something with them. That’s just too darn hard. Just put that orange person in charge. Good as anyone really, and they were on the TV.
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In 2008, David Sedaris wrote about the mysterious segment of the electorate known as undecided voters. “I mean, really, what’s to be confused about?”
newyorkermag.visitlink.me/u3mNok

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A very large section of the American public has decided to commit to four years of collective delusion and illiberal democracy. Somehow it’s so appallingly ordinary in the modern era. #USAElections2024
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