Aviate Creative

We finished a new vehicle wrap design for the team at Forst Construction. The challenge: a unified look for two businesses, simultaneously. The goal: clean, mobile branding that shows the value of a builder who maintains what they create. What do you think?

Spring is winding down, but fall trade show season is closer than you think. Waiting until August means fighting rush fees & shipping logs. Now is the time to: • Refresh booth designs • Modernize print collateral • Unify your brand story Is your fall strategy ready to ship?

We helped Combined Metals & its subsidiaries unite under one cohesive brand by designing fresh logos, a brand guide, & new marketing materials. We even helped with relaunch messaging. What do you think of the transformation?

Industrial buyers now use AI agents to find specs. If your data is trapped in flat images or messy text, you're invisible to the prompt. To win: • Use Schema Markup to "tag" specs for AI. • Clean UX/UI for faster crawlability. Is your site AI-ready?

What do you think of the new booth design we created for Trash Racks? We focused on bold field imagery and clear technical specs to help them stand out on the trade show floor. High impact, high quality, and 100% made in the USA.

Industrial buyers are "PDF-fatigued." 2/3 now prefer interactive hubs over 20MB downloads. They want searchable specs and modular content, not a digital filing cabinet. Are you still seeing conversions on gated PDFs, or have you switched to on-page interactive content?

Showing off a before-and-after from our work with DGS Retail, now Agility Retail Group. Transformations like this are always exciting. We helped with new branding including positioning, naming, logo design, website, brand announcement, branding guide, and PowerPoint Deck.

Here are my 3 big takeaways from the Industrial Marketing Summit: • Authenticity over polish: Why Reddit is huge for B2B • Outcomes over activity: Ditch vanity metrics for ROI • Connection over content: AI makes human networking more vital

Keen’s brand refresh goes beyond the logo. Every piece of communication now reflects the same strength and intention. Their updated brochure brings the new identity to life with a unified, durable, unmistakably Keen look.

Many teams jump on trends, but “because everyone else is doing it” isn’t a strategy. Trend-chasing rarely aligns with your goals or audience. Start with the basics: clear brand identity, a website that explains your value, and consistent messaging. Intention > imitation.

A fresh identity for a brand built on durability, reliability, and performance. Our goal was to create a logo that is instantly recognizable. The final mark features a bold K with a clean line and subtle sparks, a nod to the welding arc. What do you think about Keen’s new look?

I’m counting down to IMS, who’s going? If you’ll be at the Industrial Marketing Summit, let’s plan to meet up. I’m excited for this year’s theme, “Clear Strategy for Complicated Marketing,” and looking forward to connecting with others.

Think your brand is “fine”? A few quick checks: Is your messaging confusing buyers? Are your materials inconsistent? Is hiring getting harder? Have you outgrown your original identity? Buyers judge fast and your branding shapes credibility before you ever speak.

Showing off a before/after from our work with DGS Retail, now Agility Retail Group. Transformations are always exciting. They help provide momentum. We helped w/ new branding including positioning, naming, logo design, website, brand announcement, branding guide, and PowerPoint.

When your branding feels outdated or too “safe,” you don’t stand out; you disappear. Most manufacturers don’t lose business because of their capabilities, but because buyers can’t see them. First impressions happen fast. If you haven’t reviewed your brand lately, now’s the time.

Graber Supply just got a fresh new look. They came to us for a brand update. We modernized their logo, gave them a contemporary typeface that complements their craftsmanship and created a letterhead to match their updated logo. What do you think?

Buyers decide in seconds whether your business feels credible and worth their time. That’s why a rebrand or new website can give you a major edge by elevating trust, standing out from competitors, and shaping stronger first impressions. Is it time to modernize?

Another successful project in the books! Last year, we partnered with Glaziers Center to refresh their RHINOFAB Equipment catalog. Our goal was to showcase the future of fabrication technology and the equipment helping manufacturers scale smarter and faster. How did we do?