Head West Guide

The Penguin video by the way... IYKYK IYKYK 😂

Why is it always Council Bluffs 😭

“That’s a great ad. Would be a shame if someone added 10 unrelated images to it and hit publish.”

@MarioMarkov123 It’s also brought back creative from ads I killed. Also how are you supposed to get learnings if each ad has 10 creatives? I guess we just wait for it to get fixed?

@headwestguide Yea and there is no way to fix it

Did Meta just add related media to ALL your ads?

@jamesonhaslam You only have 2 S corps!?

ONE S corp might not be enough

This is like being the Defense Against Dark Arts teacher at Hogwarts 😬

Anyone else have a burner account just for replying to DTC lead magnets? Account history is just replies: SCALE Grow STATICS Retention FUNNEL Gimme those secrets

I want to meet this person

@iamshackelford Sales campaign or engagement campaign to start?

Give me your worst performing product and 30 days. I'll triple its conversion rate with one Google Doc and <$10K. Week 1: Message Testing 3 value props (using fidget spinners as example): • Reduce anxiety • Increase focus • Stress release Same product photo. White background. Bold text on white bar. One image. Three versions. Only the text changes. Week 2: Visual Testing Winner from Week 1, now test: → Hands/Face (male vs female) → Age (young vs old) → Setting (office vs home) → Style (lifestyle vs product) Week 3: Audience Testing Take your winning creative combo. Test across: • Broad targeting Week 4: Landing Page Testing Same winning message. Different stories: → Problem-focused → Solution-focused → Benefit-focused → Social proof-focused By Day 30, you know: ✓ What to say ✓ Who to say it to ✓ How to show it ✓ Where to send them We still do this today. Difference is maybe the spend levels, the amount of assets created, the amount of pages made or the style of assets (image vs video) - this can be product launch or new sku expansion. It works

It’s consumer winter. Sales are actually good. The businesses are solid. They survived all this. But Covid pullback and investor pivots have caused a lack of new brands. Why launch a new widget when you can be an ai billionaire in 6 weeks? My advice? - keep building - stack cash - get rich in 4 years Amazon, Apple, Microsoft all fell 80%+ in the tech winter Bitcoin fell 85% in the crypto winter Same assets, same business. The ai greed index is high. The consumer fear index is high. Now is when you build generational brands and wealth. Launch new shit.

Is it illegal to say that this is just simply too much protein?! What is the ceiling in this category??

DTC revenues DTC profits

There are so many Shopify stores doing $30k–$100k/month that you can buy at crazy low multiples—sometimes as low as 1x profit. Let me explain. We’ve bought stores for as little as $1.5x their yearly profit and scaled them 10x in under 6 months. Here's how: Plug in daily creative testing for Meta ads. Launch or optimize Google Ads to pick up anything meta doesnt. Build solid email flows and campaigns (the #1 untapped revenue stream). If you do this right, you can take a store from $50k to $500k/month—or $100k to $1M/month—quickly. The opportunities are everywhere if you know where to look. Want the full breakdown? Retweet and comment. (No bots here, so hopefully this doesn’t go too viral 😅

SAAS tools increasing prices on DTC brands struggling for profitability

@TheSzef Thoughtmetric is cheaper and has most of the functionality

The first non-free plan for Triple Whale is $1,100/month?! Ya'll wild. 😂

@mackemode Amen!

We need more SaaS like Judge Me Reviews. I sweat they are constantly shipping new features, templates, layouts, integrations. Super easy to use. Is still $15/mo. Insanely good value.

Your ad account will thank you

We're so back! Will take any pitch meeting that offers gift cards or airpods

@drewfallon12 Name names 😏

oh i forgot to mention this person heard about iris because people in their community were talking about us organically their reaction is to try to make money off it, taking value from their community instead of giving into it On record, Iris will NEVER pay these people