Mark Anthony Wagan

Most marketers now agree on the big shift: visibility extends beyond Google, AI tools influence how people discover brands, and SEO is changing fast. What’s less clear is how much of that strategic thinking has changed the day-to-day work. We surveyed 481 marketers, business owners, and SEO professionals to understand how AI search is affecting workflows, team structures, content operations, measurement, and performance. The takeaway is clear: marketers have updated the strategy, but most teams are still rebuilding the operating model behind it – and the ones that have are seeing the payoff. Full study → social.semrush.com/4aqYOQo.

The Power of 1% How to master everyday habits that deliver big results.

Search is driven by meaning, not keywords. Entities and their connections provide that meaning. Knowledge graphs help search engines understand context beyond text 👇 social.semrush.com/4esQMsC.

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Users no longer search in shorthand like "running shoes flat feet." Today they ask: "What are the best running shoes for a woman training for a marathon with flat feet and arch issues?" Same intent, but a completely different query 👀 Your job as a marketer is to extract the topics and intent hiding inside conversational searches, not match them word-for-word. social.semrush.com/4g3Uv13.

Most SEO teams start the same way. They lock in SEO basics and manage to show up in Google. They test AI search. And then… they get stuck 🙃 Here's your path to actually be found in search. On what level is your team right now? Semrush One and Semrush Enterprise help you make that jump ↓ social.semrush.com/4es4coO.

Correct! ⚡ #lifestyle #wisdom #positivethinking

10 Copywriting Terms Every Copywriter Should Know:

Google has introduced Open Knowledge Format (OKF), a new open specification designed to standardize the way content is packaged and shared with AI agents. The signal is bigger than the spec itself. As AI systems move from finding information to using it, visibility depends on more than publishing content. It depends on how knowledge is organized, structured, and understood. For marketers, that raises the stakes: • Structured information matters. • Machine-readable knowledge matters. • Information architecture matters. The brands that organize their knowledge best could become the brands AI systems retrieve, cite, and trust first. social.semrush.com/4f1o7uN.

Trying to improve your AI mentions? Start here 👇

The 9 Best LLM Monitoring Tools for Brand Visibility in 2026 👇 1. Semrush Enterprise AIO 2. Semrush AI Visibility Toolkit 3. Peec AI 4. Profound 5. Otterly AI 6. Authoritas 7. Writesonic 8. Scrunch 9. XFunnel See a bonus tool in our blog: social.semrush.com/4xVaPYv.

AI can generate content. Trust still has to be earned. E-E-A-T remains one of the clearest frameworks for creating content that earns credibility, visibility, and long-term performance 👇 social.semrush.com/4oMzZUV.