The Map

@NewsUK's new director of technology innovation, Claire Dracott, on how her team plans to implement emerging technologies early themap.news/post/driving-i…

@NewsUK's new director of technology innovation, Claire Dracott, on how her team plans to implement emerging technologies early themap.news/post/driving-i…

News Live's Natasha Banjo on how @The_IPA Bellwether shows momentum in event marketing themap.news/post/events-ar…

. @NewsUK's Emma Pipe breaks down new @newsworks_uk research on the link between brand trust and profit themap.news/post/rebooting…

With 2023 ad budgets under pressure, a survey shows marketers keen to maintain short-term spend on brand. themap.news/post/395-marke…

New from @rshotton - why media agency staff should stop assuming audiences are similar to them. themap.news/post/371-false…

Media analysts think news publishers are well-placed to offer advertisers quality targeting after the cookie collapse, writes Duncan Willett - themap.news/post/all-good-…

Buoyed by limits on audience targeting, context is hot themap.news/post/what-to-k…

Attention is having a moment. How is marketing reconfiguring to target audience attention? themap.news/post/what-is-a…

Anxious consumers are taking solace in the past. Marketers can turn heritage into help for a brighter tomorrow. themap.news/post/how-futur…

Gender stereotypes now break advertisers' code, but following rules is clear-cut with guidance, frameworks and a little audience research. themap.news/post/gender-an…

. @russellpedrick on @talkSPORT's new Fan Network and why podcasting is a game everybody can win themap.news/post/podcast-a…

News audiences are just as keen as brands to engage with sustainability messages, writes @NewsUK head of sustainability Elsa Gregori themap.news/post/news-audi…

Essence's analytics SVP says marketers should have a backbone of data themap.news/post/change-es…

New research challenges the assumption mass-market consumers are less engaged with consumer electronics themap.news/post/meet-the-…

How @NewsUK multiplied article clicks and created a bigger ad canvas by building its own recommendation engine themap.news/post/taking-ba…

You've heard of Gen-Z. Now meet the next generation themap.news/post/gen-a-the…

Go big or go home? The Choice Factory author @rshotton says bigger ad campaigns and larger creative improve brand perception themap.news/post/372-costl…

Where do holidaymakers discover their next excursion? themap.news/post/holiday-b…