Web3 Acrobat

we need to talk about the things in crypto marketing that still make zero sense: - thinking you can grow a protocol without a brand - announcing your latest update with a thread and praying for virality - still confusing engagement farming with storytelling - involving marketing 3 weeks before launch - treating social like an afterthought while your competitors build narrative monopolies - spending $2M on incentives and $0 on explaining why you matter - thinking "vibes = marketing" (it helps, but it’s not the whole job) - believing good tech sells itself (especially in a bear) - shipping with no clear message, no strategy, no distribution, no use case, and no reason to care - saying “we’ll figure out our positioning later” (you won’t)

In Web3 marketing you are making a choice between hiring a head or a heart. Head is a logical manager great at dashboards, analytics, planning, organized but not creative. Heart is more impulsive scatter brained and an IC creative strategist.

Walk a mile in these Louboutins 🫡👠