Archrival

No one platform should make or break a brand. This really speaks to the power and importance of having a brand community of real people, creators, and brand advocates in place who can help get your brand up and running on whichever platforms start to take off.

Hey #NYC we're coming for ya! We'll be talking all things Gen Z with Madeleine Schulz from @voguebusiness this Thursday. Also there will be tacos. Register here: bit.ly/3PqZvyw

Just dropped!🔥 Archrival teamed up with @voguebusiness to launch “How Gen Z Broke The Marketing Funnel,” an interactive report about how marketers can connect with Zs in 2024.

We recently partnered with @CaratGlobal and @Archrival to survey thousands of U.S. adults — and uncovered three surprising reasons why people watch @YouTube 💡 Here’s what we found, and what it means for your brand: google.smh.re/2gTj

Did you catch #Brandcast? Our partnership with @Carat_USA and @Archrival uncovered three surprising reasons people watch #YouTube. Check them out: goo.gle/3WftXhf

Gen Z is a generation that doesn’t know a world where their path to discovery wasn’t shaped by their algorithms. In fact, half of Zs say their algorithm knows their tastes and interests better than their own parents. Read our latest ALMANAC article: bit.ly/3m2ep2X

Who is Gen Alpha? We are giving you five key insights on this new generation from Archrival's latest ALMANAC on Thursday, February 16 at 11a CST/9a PST. Register and join us: bit.ly/3wI3Js1

Check out how Gen Z is integrating artificial intelligence into more areas of their daily lives, from avatar creation to doing their homework: bit.ly/3EDfVPl

YouTube’s hold as an essential source for everything was further accelerated by the pandemic. Alphas may develop more emotional and sentimental associations with tech, as it plays a growing role in their most comforting and nurturing moments. More here: bit.ly/3fGGbhD

Gen Alpha is the first hybrid generation, raised partially by their parents and partially by YouTube — the brand Millennial parents trust most for their children (53%). More in our latest article, Raised by YouTube bit.ly/3BGNXjb

We talk to @voguebusiness on Gen Z shopping hauls.

Gen Alpha’s parents are information sponges — they research everything they buy, and trust recommendations that come from their digital and IRL parent communities. More here bit.ly/3BlmlBF

Gen Alpha’s parents — and therefore Alphas themselves — are seeking out brands and products that are educational (66%), sustainable (43%), and locally-made (26%), according to our study. More in our recent article on Trickle-Down Parenting: bit.ly/3BlmlBF

Gen Alpha's tastes and preferences are being shaped by their Millennial parents. Find out how in our new article, Trickle-Down Parenting: bit.ly/3BlmlBF

Audio is the heartbeat of Gen Z, so it’s no surprise they’re usually on the hunt for more. Check out our #CultureNext 2022 report to see how your brand can keep them coming back for more. bit.ly/3MUEqbE

An awesome @netflix series and one of our favorite @Reebok collabs to be a part of.

Local cultures are undergoing a massive revival as Gen Zs find new excitement in hyper-local experiences, stories, and brands. More in our new Places issue of ALMANAC: bit.ly/3wUYCpw

Our latest trend release is an exploration of Gen Z's changing sense of place — and how it’s impacting their considerations around home, hospitality, travel, work, luxury, and more. Download here: bit.ly/3wUYCpw

As Gen Zs look to break from the monotony of the last two years, they say today’s definition of luxury is increasingly defined by geographic place. More in our latest trend release, Great Escapes: bit.ly/3hYZUqK

A surprising migration trend to come out of the pandemic is Gen Zs’ pull to depopulated areas, including rural America. Written off before the pandemic, they're now having an unexpected moment. Gen Z American Boomtowns: bit.ly/3IIbO4f