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Survey questions should be clear, concise, and impactful, but refining them takes time. Now, Modify makes it effortless. Let AI help you craft better surveys and get higher-quality data in return. Try Modify today!

Holi is a day to express love and happiness with the brightest colors. We hope today is full of light, laughter, and the playful spirit of Holi!

We’re thrilled to welcome Glenn Fleischman as aytm’s new Chief Revenue Officer (CRO)! 🎉 We couldn’t be more excited to have him on board as we continue to push the boundaries of market research innovation. aytm.com/post/glenn-fle…

AI is transforming research—but how well does it compare to human-led qualitative interviews? We tested AI vs. human moderators in a comparative study. Join us Wednesday for this exclusive webinar, where we break down what we found. insights.aytm.com/scale-qual-wit…

🚀 Struggling with survey creation? Meet your new AI-powered co-pilot: Skipper Draft! Learn how to get the best results from this powerful tool with our ultimate guide to prompt writing! Read more: aytm.com/post/skipper-d…

Looking to become more proficient in aytm Masking Logic but not sure where to start? This Lightning Lesson will help you learn how Masking Logic works on the aytm platform, setting you up for success as you gain experience with aytm. academy.aytm.com/leveraging-ayt…

This Valentine’s Day, we hope everyone makes an effort to listen to, understand, and deepen your connection to the ones you love. ❤️ Here are some insightful messages of appreciation from us to you. Tag your favorite research valentine! 💕

Big thanks to the great folks of @AskYTM for having me on as the inaugural guest on their #TheCuriosityCurrent: A #MarketResearch #Podcast. It was a great conversation! Do them a solid and like, subscribe and hit that notification bell! youtu.be/toAivj-u828?si…

Over the past few months, we’ve been working hard on the release of our brand new podcast… (drum roll please) The Curiosity Current: A Market Research Podcast! 👉Apple Podcasts: apple.co/4aYjEpq 👉Spotify: spoti.fi/4hyuCnM 👉YouTube: bit.ly/4hOd7zA

It’s the season of love ♥️ but how are folks planning to celebrate? We asked 1,000 people to uncover key insights into traditions, spending habits, and sentiments around the holiday. Check out the full findings: aytm.com/post/valentine…

Master the modern research toolkit with our Certification Program! Take your skills to the next level with specialized courses designed to help you gain expertise in a variety of advanced methodologies and research environments. academy.aytm.com/page/aytm-cert…

Join our expert-led webinar as we dive into key concepts like reach and frequency and explore what makes a TURF analysis truly impactful. Register now: insights.aytm.com/turf-best-prac…

Today we honor the enduring legacy of Dr. Martin Luther King, Jr. His fight for civil rights, justice, and equality continues to inspire us. Let's continue to work towards a world where his dream of equality is a reality for all.

Join us on January 30th as we explore the details of successful TURF analysis—sharing insights and strategies to help you get the most out of your research studies. Don’t miss out on this expert advice—register now! insights.aytm.com/turf-best-prac…

Choice-Based Conjoint (CBC) is a powerful market research technique that helps you deep-dive into the reasons your consumers make complex decisions. Want to learn more? Download the complete guide for free! aytm.showpad.com/share/4efgFgHp…

Here’s to a safe and bright new year, with hope for better days ahead. 2025—let’s do this! Happy New Year to our entire aytm family ❤️

From our family to yours, we want to wish you a safe and warm holiday season. We hope you have a calm end of the year and are as excited about 2025 as we are. Cheers!

In case you missed it—Last week we announced that Skipper, our new AI-powered research pal, is now available to all of our users! Check out our free, self-paced course to learn more and see it in action academy.aytm.com/ai-aytm-and-sk…

Great news 🎉 After a very insightful few months of exclusive early access, Skipper is now available to all aytm users starting today! Log in and let Skipper guide you to your next breakthrough.

Navigating AI in research? Ask the right questions to choose wisely. Our latest article unpacks ESOMAR’s AI guidelines and the key questions to ask when evaluating AI-based research services. 👉 Read more: aytm.com/post/esomars-a…