Come Alive

Some argue that podcasts are more popular than blogs and it’s hard to ignore the massive acquisitions and adaptations happening in the space. If you are intentional with what you produce and how you grow your podcast, podcasting can bring you real results. Agree or disagree?

Now is a great time to have a podcast. The barrier to entry is much lower in podcasting than other popular mediums today. Podcasting has an unfair advantage over other kinds of marketing.

Podcasts are more than audio. Make sure you are leveraging your visual podcast assets (i.e. podcast cover art, unique episode cover art, social media promo, etc.) as much as you are the quality of your audio.

Use your podcast to support aspects of your newsletter, sales funnels, and client onboarding.

Podcast Promotion Idea: Podcasting as a workflow, onboarding, sales, or customer journey support. • Do you have weak points in your systems? • Are you receiving frequently asked questions that are going unanswered or that could be answered better?

Specifically, hosting your company’s own branded podcast will help you to: Build authority 👨🏼‍💼👩🏾‍💼 Gain access to new audiences 🎧 Learn more about your target audience 🎯

What’s special about a branded podcast? 🤔 A branded podcast is a lot like a regular podcast except it’s designed with the specific personality and goals of your business in mind. It’s a way to naturally represent your mission and they resonate with your target audience.

Your carefully tailored brand, your perfectly-honed voice, your cutting-edge product deserve to come alive on a more effective, captivating, and engaging medium: podcasting.

So, before you spend another dollar on TV spots, expensive blog posts, Facebook ads, or billboards, take a moment to pause. You need to do something radically different to stand out.

Truth and transparency are essential to building trust. However, these three T’s get lost all too quickly behind industry jargon, bad PR, or even worse, no PR at all.

Finally, many platforms, services, and tools exist to help you achieve these goals, but none of it matters if you aren’t focused on your listeners. Analytics matter, but your listeners matter more.

Analytics are important and can/should be used to improve your future and existing shows. However, they require an understanding of your goals, the KPIs that can help determine if you’re reaching those goals, and then knowing how to apply those findings to improve your show.

5 tools to try when struggling to choose a topic for your podcast: 1. Google Search suggestions 2. Google Trend comparisons 3. Answer the Public 4. SEM Rush, Mangools, or Moz (SEO tool) 5. SparkToro

It’s like how an interesting book cover prompts you to pick up the book. Great cover art prompts potential listeners to read your show description and click play. What about you? What podcasts do you think have the best cover art?

• Host or person-focused • Text driven • Illustrations/graphic design-focused • Abstract ideas and concepts • Photography-focused • And combinations of the above For many, the cover art is the first step towards becoming a listener.

Podcasting is a surprisingly visual medium. Scroll down any top podcast chart and you’ll see a variety of cover art styles:

after your ears.” Visual content is competing with EVERYTHING that demands attention from your eyes. Podcasts are only competing with things that demand attention from your ears.

that way. In that sense, it’s the one thing you consume on your phone but with your phone in your pocket, it’s protected. Basically podcasts and music are the only things competing with each other… compared to everything going after your eyeballs, there are few things going...

Love this quote from Alex Blumberg on how podcasting is protected: