Digiday

Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed. buff.ly/RAykmfo

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements. buff.ly/MwODlJQ

Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock. buff.ly/mZwRX2C

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier. buff.ly/E1iuXTB

The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations. buff.ly/tziLaad

The mobile measurement playbook isn’t just relevant — it’s the answer to web signal fragmentation. Partner insights from AppsFlyer. buff.ly/RixUe77

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof. buff.ly/HNZbMbP

AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads. buff.ly/nv0iRzG

The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions. buff.ly/kGRpvsf

Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox. buff.ly/7UvGeTW

Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns. buff.ly/PrsPZpc

The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data. buff.ly/NjkFNxi

TV has never been richer in signals, but not all signals are created equal. Partner insights from Nexxen. buff.ly/BUmDDD0

LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem. buff.ly/bP7eDIJ

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. buff.ly/rcoezRL

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution. buff.ly/dcDfjN1

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses. buff.ly/51MUHlH

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey. buff.ly/rxg0UGb

The winning move for advertisers isn’t to chase every new rights deal; it’s to find ways to aggregate across them. Partner insights from DIRECTV Advertising. buff.ly/iZ8jo45

Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access. buff.ly/e6bTTyN