Formula Money

@decalspotters @exposetobacco @AutomationAnywh Accelerating Transformation was on the driver overalls at several races last year.

CC @exposetobacco @FormulaMoney - "Accelerating Transformation" was not used on McLaren's MCL34 at any point. Looking by your graphic, the actual brand that was featured was @AutomationAnywh, which has no link with BAT's partnership with McLaren.

@matteozullo_mz @exposetobacco Glad you find it interesting! There are details about the Advertising Value Equivalent in the Methodology at the front of the report.

@FormulaMoney @exposetobacco Great resource. How is the Advertising Value Equivalent calculated? I understand you can't give out formulas.

We were commissioned by @exposetobacco to calculate the total spent by tobacco companies on F1 over the years. You can read more at the link below and Formula Money's Caroline Reid, the editor of the research, will be tweeting some key facts about it here. exposetobacco.org/news/f1-advert…

We spent a long time analysing team liveries, trackside advertising, accounts, marketing documents etc to calculate how much had been spent going all the way back to Gold Leaf's sponsorship of Lotus in 1968. You can read the full report here: exposetobacco.org/wp-content/upl…

A few notes on how we compiled the data. The Formula Money Sponsorship Database (sponsors.formulamoney.com) covers all F1 sponsorship deals back to 2004. However, the vast majority of tobacco sponsorship occurred before that.

@feersumengin @CrankyYankeeF1 A lot of very rich people are involved with F1 and have assistants who monitor Twitter for libel. I'm not talking about tittle tattle or opinion but facts which are serious, damaging and clearly can't be proved true by the writer. It sticks in your mind when you see it on Twitter

Always find nuggets in reports of libel trials. Today's is that you can choose to sue someone quoted in a piece, the author of the piece and/or the outlet. The current High Court case is the latter but the former are just as common. #F1 author Tom Bower is often sued personally

Forgot to Tweet this last week. @gsep123 was spot on that if someone breaks their bubble in #F1 for medical reasons they are exempt twitter.com/McLarenFanPage…

@isaacada1 Few new deals, yes. Few lost deals, no.

@FormulaMoney Was expected wasn’t it?

There must have been fewer sponsorship announcements during this season than any previous year. Probably the biggest hasn't even been announced. That's Citibank's partnership of #F1 which only shows on the sport's website. The good news is that not many deals have disappeared!

@Sanky_21 See our website 👍

@CrankyYankeeF1 Twitter is the one that needs to do it given the Tweets about F1 personalities in the public domain. They would make your eyes pop out, though not as much as the eyes of the people they are about. Really personal and plainly false. Very useful and a good guide to accuracy though

@FormulaMoney thank goodness i'm paranoid and pretend F1 is clipping everything haha. You really should do a running column on this mate. So many people misunderstand the seriousness of libel & that it spares no one. Only requirements are a bad moment & a grudge.

@CrankyYankeeF1 Indeed and it doesn't just apply to books. If you Tweet something defamatory you can be sued or if you quote someone saying something defamatory they can be sued. They could be reported to Twitter or the defamed person could see them and sue. One or two Tweets like that about F1

@FormulaMoney Are these unauthorized biographies? I’ve always been interested as to the precedent bc it seems normal to get a suit stemming from writing one. Especially if it’s hyper critical. More so for Bower considering his subjects and their high profile nature

@alanbaldwinf1 Rather than rushing into signing a new Concorde, Wolff would prefer to extend the current terms though he does have a vested interest autoweek.com/racing/formula…

Wolff hits out at Ferrari and others over Concorde comments reut.rs/2WyvLVb

@thefalken $500. Take Warner Bros World Abu Dhabi for example. According to @Blooloop "the annual attendance target is between 1.5 and 2 million" and it "represents an investment equivalent to US$1 billion." blooloop.com/features/warne…

@FormulaMoney 500 quid per person! Geez, no?

'Revealed: The Magic Formula For Calculating The Cost Of A Theme Park' via @forbes by @FormulaMoney forbes.com/sites/csylt/20…